Within the lush landscapes of Boyolali, Indonesia, the traditional artwork of botanical printing is discovering a brand new rhythm. This time, it’s supported by fashionable digital instruments.
For Maya Dwi Pratita, the founding father of sustainable vogue model Panarima, the problem was clear: how one can take a hyper-local, handmade product to a world viewers with out dropping its soul.
She had the craft and rising buyer curiosity. What she didn’t have was a house on the web or the instruments to scale manufacturing with out outsourcing.
That is the story of how the Hostinger Microgrant helped her bridge the hole between nature and expertise.
What’s the Hostinger Microgrant initiative?
The Hostinger Microgrant initiative is a world program to assist entrepreneurs construct their very own on-line platforms by eradicating monetary and technical boundaries.
Within the Indonesian version of this system, chosen winners obtain IDR 20,000,000 in funding, together with a set of Hostinger instruments and companies to get began.
The purpose is straightforward: assist entrepreneurs rely much less on restrictive third-party marketplaces and take possession of their on-line presence.
Who’s Panarima?
Panarima is greater than a vogue label. It’s a social enterprise. Based mostly in Boyolali, Central Java, the model focuses on eco printing.
This method makes use of actual leaves and flowers to create pure patterns on materials equivalent to cotton, silk, and rayon.
Every bit displays Indonesia’s botanical richness, utilizing pure dyes and regionally sourced supplies.
The title itself factors to the model’s philosophy.
“Panarima is taken from the Javanese language, that means gratitude – in hope to offer direct gratitude in the direction of everybody and all the things that’s concerned in our means of creation,” Maya explains.
This philosophy shapes how Maya works with native house tailors in Boyolali. By collaborating instantly with them, she shares the financial advantages of the model’s development along with her group.
What challenges did Panarima face?
Earlier than the microgrant, Panarima confronted actual limits when it got here to scaling.
The model was lively on Instagram, however Maya struggled to inform the entire story behind each bit.
“I principally face [challenges] on-line as a result of I wrestle with our on-line presence – on how one can inform our story,” she says.
With out a web site, Panarima depended closely on social media algorithms for visibility. There was no central place to elucidate the model’s values or the intricate eco printing course of to potential clients.
Manufacturing created one other bottleneck. Maya wanted particular gear however didn’t have the price range to put money into it.
“We need to reduce the manufacturing price range that we normally use as a result of we don’t have this particular machine,” she defined on the time.
Because of this, even small particulars, equivalent to buttonhole-making, needed to be outsourced. That added additional time and value to each garment.
How did the Hostinger Microgrant assist?
The grant funded the creation of Panarima’s official web site utilizing Hostinger’s instruments. This gave Maya a devoted on-line house and lowered reliance on third-party platforms.
Q: How is the transition to your individual web site going?
Maya: “The transition is sort of full (round 80%). Our web site is reside, and we’re persevering with emigrate our worldwide clients there. Hostinger has been very user-friendly and accessible, particularly for somebody with out a technical background like myself.”
A part of the grant was additionally used to enhance Panarima’s workshop. Maya invested in gear that made every day manufacturing simpler and extra environment friendly.
Panarima bought a brand new slicing desk, snap button instruments, and a Janome stitching machine.
Q: What enhancements have you ever made in your enterprise because of the grant?
Maya: “The Janome machine permits us to create button embroideries in-house – earlier than this, I needed to spend additional money and time simply to make buttonholes elsewhere. These upgrades actually assist us work extra productively and independently.”
What’s the social and financial influence?
The grant additionally strengthened the individuals behind Panarima, from Maya herself to the native house tailors she works with.
Q: Have you ever seen adjustments within the sort or quantity of orders you’re in a position to tackle? And has that affected how you’re employed with your private home tailors?
Maya: “Sure, the improved manufacturing capability has helped us safe extra company work. We accomplished two company orders with Makadaya Influence Retailer in Ubud, Bali. Our native home-tailors are nonetheless working with us often, particularly when fulfilling bigger company orders.”
What are the outcomes and future plans?
By bringing manufacturing in-house, Panarima has sped up its workflow and lowered prices.
Q: Are you able to estimate how a lot time or price the brand new gear has saved you?
Maya: “Over the previous six months, these instruments have helped us shorten manufacturing time by 3–4 days per company order and save roughly Rp300,000 to Rp500,000 per order. This effectivity additionally permits us to tackle extra custom-made and local-market initiatives, as we not have to journey as a lot for outsourced manufacturing.”
On the digital aspect, the outcomes are simply as encouraging.
Panarima has been featured by Telobag as an “Eco Hero,” collaborated with Nasho, and attracted new clients by way of Instagram. The web site can also be practically able to serve international consumers instantly.
Why is an internet site vital for sustainable manufacturers?
Sustainable vogue depends on storytelling. Prospects need to perceive the “who, why, and the way” behind the value tag – one thing social media captions typically can’t totally convey.
Q: How has the web site contributed to your enterprise development or visibility?
Maya: “The web site has helped me tremendously in sharing the story, imaginative and prescient, and mission behind Panarima. One other factor I actually love is the inventive freedom it provides – we will customise the structure, fonts, photos, and colour palette to completely replicate our model id. It seems like having our personal digital studio, one that actually represents Panarima’s persona and values.”
By having its personal platform, Panarima can construct belief with worldwide consumers and set up credibility in a method social media profiles alone can’t.
Classes from Panarima’s digital transformation
Conventional craftsmanship can thrive within the fashionable period with the appropriate instruments in place.
With Panarima, Maya constructed a enterprise that’s environment friendly, unbiased, and rooted in group. She did this by combining a deep respect for nature with sensible digital instruments.
Proudly owning your on-line presence is usually step one towards independence.
Prepared to inform your story? You’ll be able to create an internet site as we speak and begin constructing a digital house on your model.
Ariffud is a Technical Content material Author with an academic background in Informatics. He has in depth experience in Linux and VPS, authoring over 200 articles on server administration and internet improvement. Comply with him on LinkedIn.
