Right here at SPI, we discuss loads about how the riches are within the niches—and Victoria Moll of Contempo Coding resides, respiration proof of the facility of area of interest advertising and marketing! Victoria has generated a gradual six-figure earnings and an enormous YouTube following within the area of interest area of medical coding, primarily by way of her YouTube channel.
Does it get rather more niche-y than that?
Early in 2024, Victoria joined Pat on the SPI Podcast to share how she’s constructed a thriving enterprise that’s allowed her to stop her day job—one she’s working on her personal phrases.
Huge Success in an Uncommon Area of interest: Medical Coding
When you consider potential aspect hustles, medical coding in all probability doesn’t come instantly to thoughts.
It entails taking affected person analysis, procedures, providers and medical gear knowledge and changing it into standardized codes used for billing insurance coverage, monitoring statistics, evaluation, and extra.
Whereas it might sound dry on paper, Victoria has turned medical coding right into a profitable focus for her enterprise by injecting a wholesome dose of life into the content material she shares on her channel and her web site. She faucets into her background as a popular culture blogger to “deliver this completely different spin” to medical coding subjects and pep up what is likely to be a snoozefest in lesser palms.
How YouTube Grew to become Her Launchpad
Although she began creating movies in 2017, Victoria’s YouTube journey actually took off throughout the pandemic, when she was working full-time as a medical coding auditor whereas working her YouTube channel as a aspect hustle.
Throughout lockdown, Victoria grew to become a chat-box common on Pat’s every day “Revenue Stream” YouTube collection, absorbing suggestions and techniques for instructing, lighting, stay streaming, and rising an internet enterprise by way of area of interest advertising and marketing.
“The Revenue Stream” supplied Victoria with a terrific alternative to give attention to leveling up Contempo Coding.
She arrange a correct house workplace and gear and began researching easy methods to construct and interact an viewers on YouTube and make the most of instruments like key phrase optimization.
Dwell streams grew to become a robust approach for Victoria to show ideas, share her display, and interact along with her viewers in real-time. She would typically use a doc digital camera—like a light-weight overhead projector—to stroll by way of examples in medical coding books.
She additionally realized to lean into the “enjoyable aspect” of her character in her movies—which, alongside along with her experience and credibility, helped her channel shortly achieve traction. Contempo Coding now has over 100,000 subscribers, and Victoria’s Silver Play Button award takes delight of place within the background of all her movies.
Constructing a Profitable Product Line
Whereas her YouTube channel offers a wealth of free medical coding recommendation and tutorials, Victoria additionally monetizes her experience by way of on-line programs and applications.
She’s an teacher for the American Academy of Skilled Coders (AAPC) curriculum, which permits her to show programs for various medical coding certifications. Although annual licensing and per-student charges have been required (though she not licenses their materials), it saved her from creating a whole curriculum from scratch.
On her web site, Victoria provides her personal specialty certification programs and persevering with education schemes to assist of us advance their medical coding careers.
She’s additionally branched out into internet online affiliate marketing by partnering with an schooling firm that gives a proper program for individuals seeking to get began in medical coding.
A Determination Filter for New Alternatives
With the success of her YouTube channel and product line, Victoria is usually juggling concepts and alternatives for brand new books, programs, channels, stay streams, and extra area of interest advertising and marketing methods. Consequently, she’s discovered that it’s straightforward to develop into overwhelmed.
She briefly supplied on-line teaching, however it began getting in the way in which of her content material creation.
Ultimately, she realized she wanted a approach to consider potential alternatives and choose the most effective ones—so she developed a easy three-point filter:
- How am I on this alternative?
- How a lot time wouldn’t it require?
- How a lot income may it probably generate?
“If there’s one thing that hits all three of them, yep, that’s the one I’m going for,” Victoria says. “If not, okay, what’s the closest factor I can do?”
This new strategy has unlocked much more success for Victoria, permitting her to embrace new alternatives with out overcommitting or dropping curiosity.
Delegating for Extra Magic and Much less Overwhelm
Victoria brings a wholesome dose of self-awareness to her aspect hustle. She is aware of she doesn’t wish to handle a group and is cautious about scaling too shortly, preferring to maintain her operation lean.
However she did rent somebody to deal with the time-consuming work of modifying her movies, which has optimized her workflow immensely—and helped add much more pizzazz to her content material.
“It was simply so worthwhile to seek out somebody who did it…I’ll make a degree, and I’ll gesture my hand out, and, like, sparkles will fly out of my hand… I might have by no means found out easy methods to make that occur.”
Victoria’s fiancé, Chuoc, has even gotten in on the enterprise, serving to part-time with delivery, reporting, and working the family. Consequently, Victoria can preserve her movement as a creator and teacher—with out the overwhelm.
Recommendation for Constructing a Model in an Unconventional Area of interest
Victoria’s success demonstrates that you could construct a profitable enterprise, even in an uncommon area of interest like medical coding. The important thing takeaways from Victoria’s success embody:
- Inject your character and discover artistic methods to interact your viewers round your subject
- Do key phrase analysis and optimize your content material
- Discover completely different content material mediums like video programs, stay streams, and podcasts
- Discover methods to filter and prioritize new alternatives with out overextending your self
- Outsource modifying or different duties that drain your time and inventive vitality
- Faucet into your networks to seek out freelance help
Most significantly, Victoria’s journey reveals the riches that may be discovered by serving an unconventional area of interest market. Whereas medical coding could sound dry, her means to energise the topic and construct a rabid following proves there’s an viewers for nearly any subject if it’s packaged the best approach.
You may say she’s cracked the code. 😉
