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In the event you’ve been utilizing ChatGPT for some time and also you’re questioning whether or not switching from ChatGPT to Claude is definitely price it – I get it. I resisted for ages.
Not as a result of I hadn’t heard about Claude, however as a result of I’d genuinely bought fairly good at ChatGPT. I wasn’t utilizing it like an off-the-cuff consumer typing “write me a weblog put up.” I’d constructed workflows, I knew the way to immediate it properly, and I used to be getting respectable outcomes.
Beginning over with a very new AI instrument felt overwhelming – particularly once I was already time-poor, sleep-deprived (hi there, two children underneath three) and coping with just a few curveballs life had thrown my means. Why repair what wasn’t damaged?
However finally, the stability tipped. I bought curious. I took the plunge. I began to see that as a substitute of studying a brand new AI instrument being an issue, it’d truly show to be the answer! (Spoiler alert, it did)
And now, just a few months in, I can actually say it’s one of many higher enterprise selections I’ve made this yr.
Right here’s the total story – together with the place ChatGPT nonetheless wins, the setup issues I want somebody had advised me, and the way I’ve been utilizing Claude throughout one of many trickiest seasons I’ve had shortly.
Why I Lastly Stopped Utilizing ChatGPT
The Chat GPT love bombing drawback
This one may sound a bit dramatic, however keep on with me.
ChatGPT has a behavior of telling you what you need to hear. Ask it to evaluation your marketing strategy and it’ll inform you it’s sensible. Share a dodgy piece of copy and it’ll reply with “that is nice, listed below are just a few small tweaks!”
It’s encouraging within the second, nevertheless it’s not truly useful – and after some time, you begin to discover that the outputs really feel barely inflated. A bit fluffy. Like getting suggestions from somebody who actually doesn’t need to upset you.
In April 2025, OpenAI truly needed to roll again an replace to GPT-4o as a result of it had turn out to be – their phrases, not mine – “overly flattering or agreeable.”
Customers had been posting screenshots of ChatGPT praising genuinely horrible concepts. One particular person shared that it endorsed their resolution to cease taking treatment. It validated somebody calling themselves a divine messenger. OpenAI mounted it inside days, nevertheless it was regarding.
Claude pushes again. It asks questions. It’ll inform you if one thing doesn’t fairly work. That’s not all the time snug, nevertheless it’s what truly makes the output higher.
Moral issues about Chat GPT I couldn’t ignore
There have been just a few tales circulating within the media about ChatGPT responses inflicting actual hurt to weak customers – responses that had been encouraging moderately than flagging severe issues. It made me really feel uncomfortable, particularly as a Mum to 2 kids who might be purchased up within the AI period and all of the can of worms that may open.
Anthropic, the corporate behind Claude, was constructed particularly round AI security – it’s actually baked into how the mannequin is skilled. That issues to me.
I began listening to about Claude in every single place
A couple of weblog posts caught my eye. Conversations in communities I’m a part of stored coming again to it. Some actually attention-grabbing podcasts.
Individuals had been speaking about utilizing Claude in ways in which sounded genuinely totally different to something I’d seen with ChatGPT – not simply producing content material, however truly doing issues. Taking duties off folks’s plates totally.
I bought curious sufficient to strive it correctly.
The place I’m At With Claude Proper Now (And Why Effectivity Issues Extra Than Ever)
Let me be sincere about why Claude arrived at precisely the best time for me.
I deliberate forward for mat depart utilizing the methods I train inside Out of Workplace. Scheduled content material, 5 minute setup collabs, automated sequences & evergreen funnels doing their factor within the background. It labored. Earnings held regular.
However I’m in a unique part now – the bit no one actually talks about.
I’m again, however I’m not reliably again. Childcare retains falling by on the final minute. I’m being pulled in about fourteen instructions directly.
If I need any childcare for Grace (my seven-month-old), I’ve to do a two-hour commute so my mother and father can take care of her – which eats up an enormous chunk of the working hours I used to be banking on. Nathan, my two-and-a-half-year-old, has (robust) opinions about every part! I’m coping with a brand new autoimmune prognosis that’s affecting my power in methods I’m nonetheless determining.
My scheduled content material had run its course. The evergreen Technique Sunday emails had been preserving issues ticking over – at the least one e mail going out every week regardless (that’s the system I train inside Collection to Superfans) – however I wasn’t emailing wherever close to as typically as regular, and I may really feel it in my engagement once I did present up.
Even established enterprise house owners have seasons the place issues are simply more durable. That is certainly one of mine. And what I wanted wasn’t extra to-do lists or higher morning routines. I wanted methods to get extra accomplished in much less time, with much less psychological effort. Claude felt like a possible reply to that.
The Second I Knew Claude Was Totally different
I’ll be sincere – I anticipated Claude to be useful in the identical means ChatGPT was useful. Give me concepts, assist me brainstorm, velocity up the pondering.
What I didn’t anticipate was for it to only… do the factor.
I’d thrown collectively a waitlist web page for my Cash Metrics Knowledge Engine in a rush as a result of I’d seen a little bit of buzz constructing about it inside Fb teams. It was the most effective factor I’d ever created and but I knew my swiftly created web page wasn’t doing it justice, however I hadn’t had the time to return and repair it.
I requested Claude to assist me enhance it, totally anticipating to get some copy recommendations I’d then need to go and implement myself.
As an alternative, Claude constructed me a full, correctly designed HTML web page I may drop straight in. It seemed considerably higher than what I’d put collectively in a rush. And I’m fussy. I virtually all the time find yourself rewriting what AI offers me as a result of it doesn’t fairly sound like me or doesn’t hit the mark. This time I didn’t must. I truly sat there and thought “Oh. That is totally different.”
That was the second I realised I wasn’t simply getting a pondering accomplice. I used to be getting issues taken off my plate totally.
The second second got here once I was engaged on pre-launch content material for a similar product. I gave Claude an in depth breakdown of how the instrument labored and requested it to calculate sensible figures for the way a lot money and time it may save the common enterprise proprietor.
What got here again wasn’t a imprecise “It may prevent hours!” – it was a fantastically structured report with particular, sensible & grounded figures, referencing actual values and actual use instances.
One thing I may truly share as pre-launch social proof. ChatGPT may need given me an inventory of concepts. Claude gave me the completed asset.
How Claude Really Works (And How Claude is Totally different from ChatGPT)
In the event you’ve solely used Claude like a fancier model of ChatGPT – opening a brand new chat every time, typing a immediate, hoping for the most effective – you’re not getting wherever close to what it could actually do. The actual energy is within the construction.
Initiatives – your persistent workspace
Initiatives are Claude’s equal of a folder that Claude truly remembers. You arrange a undertaking, add context information, give it directions, and each dialog you may have inside that undertaking carries that context mechanically. No extra explaining who you might be and what what you are promoting does each single time.
For me, I’m sgtill constructing however to this point I’ve bought initiatives arrange for various areas of my enterprise
- Content material Creation (e.g. turning my written classes into scripts, able to hit report on)
- Weblog posts (Claude has entry to my affiliate hyperlinks, weblog put up library, freebie library, supply library and a method information constructed round articles I wrote already. It handles the key phrase analysis, interviews me and helps me create the content material I normally don’t have time to jot down.)
- Airtable Initiatives (Claude is aware of how I construction issues, how I exploit autom,ations, report linking and interfaces and is there to assist me out at any time when I get caught with a components or workflow.)
- The Cash Metrics Knowledge Engine. (My large undertaking proper now, it’s serving to me trim the fats, drawback fixing points & stress testing the product! Finally all my presents could have their very own undertaking to assist me navigate promotions, enhancements, dwell rounds and so on)
- Technique Planning (I dump all my issues on Claude, it helps me work out an answer primarily based on my particular circumstances and talent units.)
Every one is aware of the related context with out me having to re-brief it always.
Abilities – instructing Claude to work precisely your means
Abilities are markdown information – primarily paperwork with detailed directions – that you just load into your undertaking to make Claude behave in a really particular means.
I’ve constructed abilities that train Claude my actual e mail voice, my weblog put up course of, my gamification model, the way to extract supply concepts from my everyday conversations and extra.
Once I use these abilities, I don’t must immediate fastidiously every time – the talent does that work for me.
These abilities work throughout all initiatives and Claude prompts me to make use of them – I don’t have to recollect they exist. I could possibly be strategising a launch and Claude will say ‘need to brainstorm some prelaunch weblog posts for this? Lets use your weblog put up planning talent!’
It does take some upfront setup. However the payoff when it’s accomplished correctly is critical.
Claude Cowork – the bit that adjustments every part
That is the place it will get actually attention-grabbing. Claude Cowork (out there within the desktop app – extra on that in a second) doesn’t simply generate textual content. It will probably truly do issues. Entry your information, analyse your inbox, take actions in your behalf.
I’ve arrange a weekly briefing by Cowork that analyses my inbox for affiliate alternatives, flags issues that want actioning, pulls information and traits from my trade and makes recommendations for the week forward.
It’s like having a really organised, very thorough assistant who’s accomplished your Monday morning studying earlier than you’ve even sat down.
That’s not ChatGPT territory. That’s one thing genuinely totally different.
Internet model vs desktop app – and the setup factor to be careful for
Fast sensible word: Claude Cowork lives within the desktop app, not the net model. Once I first arrange Claude, I couldn’t discover it wherever – seems my laptop computer software program wanted updating earlier than the desktop app would work correctly. As soon as I up to date it, every part clicked into place. In the event you’re having the identical subject, that’s most likely the repair.
Customized GPTs vs Abilities – What’s the Distinction?
In the event you’ve used ChatGPT’s customized GPTs, you’ll discover Claude’s abilities really feel acquainted however work in another way. Value realizing the important thing variations earlier than you dive in.
Customized GPTs dwell inside ChatGPT’s ecosystem. You construct them with directions and information information, and you’ll share them by way of the GPT Retailer – both publicly or with particular folks.
The system immediate is hidden from customers, which supplies you a little bit of safety over your mental property when you’re promoting them as merchandise.
Claude abilities are markdown information that dwell inside your Claude undertaking. They’re extra versatile and – when arrange properly – the output high quality is noticeably higher.
However they’re open information, which suggests when you share a talent with somebody, they’ll see precisely what’s in it. Your prompts, your construction, your logic. All seen.
Does that matter? It is dependent upon what you’re constructing.
In the event you’re utilizing abilities in your personal workflow, under no circumstances. In the event you’re planning to promote them as merchandise, it’s price interested by.
Some folks don’t thoughts – the worth is within the know-how and the setup, not the file itself. Others would like their IP was a bit extra protected. Neither strategy is incorrect.
You completely can promote Claude abilities – and I’m within the technique of packaging a few of mine up as a product proper now (extra on that quickly). Simply price getting into along with your eyes open concerning the distinction.
The place ChatGPT Is Nonetheless Successful (My Sincere Takes)
I need to be actually clear about this: I’m not telling you to cancel ChatGPT and by no means look again. There are issues it genuinely does higher proper now.
Picture technology
Claude’s picture technology is poor. Not “okay however not fairly proper” – genuinely poor, at the least for sensible or photographic-style photos.
I requested Claude to assist me plan my backyard – I wished to visualise the place a backyard workplace and a climbing body may go with out making issues too cramped. ChatGPT created a very helpful visible mockup that permit me truly image it. Claude produced one thing that seemed like Nathan (my 2 yr outdated) had drawn it!
That stated – Claude does produce respectable design-style output for issues like slide layouts and diagrams. It’s the photo-realistic stuff the place it falls flat. In the event you commonly want picture technology as a part of your workflow, hold ChatGPT round for that.
Pricing and utilization limits
ChatGPT Plus at $20/month has no utilization limits. Claude’s $20/month plan does have limits – and when you’re a heavy consumer with out adjusting how you’re employed, you’ll hit them.
The excellent news is that after you perceive what eats credit (lengthy chats, heavy file uploads, imprecise prompts that require a number of forwards and backwards), you’ll be able to handle it rather well.
Shorter conversations, leaner information, extra particular upfront directions – I’ve barely been hitting my limits since I began being smarter about it. There’s additionally the next plan at $100/month when you want it. I can see myself transferring to that finally, however proper now I’m superb on the decrease plan.
And if I’ve to maneuver to that plan, I’m comfortable with that as a result of my output is far more than 5X what I used to be attaining with Chat GPT!
One different factor I’ve seen is that I’m within the UK, and utilizing Claude within the mornings or evenings (when US utilization is decrease) appears to imply credit go a bit additional. Small factor, however price realizing.
Reminiscence and setup
Out of the field, ChatGPT’s reminiscence is less complicated. You begin chatting, it remembers issues, you construct up an image over time with out a lot effort.
Claude’s reminiscence requires extra intentionality. It is advisable to arrange initiatives, load context information, construct abilities. In the event you use it like ChatGPT – simply opening new chats with none construction – the output might be disappointing and also you’ll marvel what the fuss is about.
The primary time I used Claude I truly requested in a Fb group ‘Claude doesn’t keep in mind your conversations? If that’s the case what’s all of the fuss about?!’ Fortunately I caught with it and now it’s a non-issue.
When you’ve accomplished the work to set issues up correctly, Claude’s output is in a very totally different league. The training curve is actual. The payoff is price it.
Methods to Really Make the Swap
Right here’s what I did, in case it’s helpful.
Step 1: Get ChatGPT to do the heavy lifting first. Earlier than I arrange Claude, I requested ChatGPT to assist me create a pack of abstract paperwork about my enterprise – my voice, my presents, my tales, key context it ought to know. It was already acquainted with me, so this was fast. I then used these paperwork as the muse for my Claude initiatives and abilities.
Step 2: Get your head round Claude’s construction. Spend a little bit of time understanding how initiatives, abilities, and Cowork match collectively earlier than you dive into actual duties. It’s not difficult, however it’s totally different – and realizing the construction upfront means you construct issues strategically moderately than having to redo every part later.
Step 3: Construct abilities with the longer term in thoughts. The temptation is to make use of AI for no matter you want proper now and transfer on. The smarter play is to construct abilities that can serve you on an ongoing foundation – your e mail voice, your content material workflow, your launch course of. Make investments that setup time as soon as and it pays again each time you utilize it.
Step 4: Set up the desktop app and replace your software program. Particularly if you wish to use Cowork. The net model is nice for many issues, however the desktop app unlocks the options that make Claude genuinely agentic.
What I’ve Really Been Utilizing Claude For
Listed here are only a few of the methods I’ve been utilizing Claude – I’ll share extra quickly in one other weblog put up.
Strategic planning throughout a tough season. Once I got here again from mat depart and wanted to get my head round what to prioritise with very restricted hours, I had a giant mind dump session with Claude. It helped me flip a messy state of affairs right into a structured 10-week motion plan – with priorities, sequencing, and sensible timelines. That sort of clear pondering used to take me a full day with a pocket book and an excessive amount of espresso.
Airtable planning. I requested Claude to construct out an motion plan straight inside my Airtable base – duties, weekly construction, launch sequencing. It truly related to my dwell Airtable account and constructed it. Not urged it. Constructed it.
Gamification concepts. I’ve been interested by including extra gamification into my enterprise – for summits, launches, affiliate promotions. Claude generated a load of tailor-made concepts throughout totally different occasion varieties, scored by problem and uniqueness, with precise setup directions. Immediately usable. I then turned it right into a talent so it’ll truly immediate me with concepts whemever I’m in plan mode!
The Cowork weekly briefing. Each week, Claude analyses my inbox, flags affiliate alternatives, pulls trade information, and provides me a urged focus for the week. It’s turn out to be one thing I genuinely depend on.
Electronic mail assist. I need to be clear about this one – I nonetheless write most of my very own emails as a result of I like copywriting and it’s a talent I actively need to hold creating. However for anybody who finds writing emails exhausting, time-consuming, or one thing they dread? Claude is genuinely sensible at it. It will probably seize voice, construction sequences, and produce copy that doesn’t really feel generic. That’s uncommon.
Issues I Haven’t Achieved But (However Am Wanting Ahead To)
That is very a lot a journey, not a vacation spot. Issues on my Claude to-do listing:
- Turning my written course classes into video scripts
- Creating Pinterest pins and descriptions for my complete content material library (that is going to save lots of me SO a lot time & assist me being extra according to Pinterest)
- Getting Claude to assist me optimise my web site construction for search engine optimisation and AI search
- Utilizing Cowork to reorganise and label information on my laptop computer – sure, it could actually try this
The truth that I may even write an inventory like this and really feel excited moderately than overwhelmed is telling. Claude has given me again a way that there’s truly headspace to experiment once more. And that issues lots whenever you’re in a season the place every part feels prefer it’s pulling at you.
Is Claude Proper for You?
Actually? It is dependent upon the place you’re at.
Claude might be an excellent match if:
- You need AI that does issues, not simply ideates
- You’re employed on advanced, ongoing initiatives the place context issues
- Ethics and knowledge privateness matter to you
- You’re prepared to place in some upfront setup time for higher long-term output
- You write, plan, or create as a core a part of what you are promoting
You may need to keep on with (or additionally hold) ChatGPT if:
- Picture technology is a daily a part of your workflow
- You need limitless utilization with out interested by it
- You’re very time-poor proper now and may’t face a studying curve
- You solely ever want fast one-off solutions moderately than ongoing undertaking work
And actually? Operating each isn’t a foul name. They value the identical on the base stage. Use Claude for the deep, advanced, ongoing stuff. Preserve ChatGPT for photos and fast hits. Loads of folks I do know are doing precisely that.
One Extra Factor Earlier than You Go
In the event you’re in a season that appears something like mine – again from depart, juggling childcare chaos, making an attempt to be environment friendly with restricted hours – right here are some things which have genuinely helped me…
The mat depart planning aspect of issues? That labored due to the methods I train inside Out of Workplace – a course I constructed particularly for on-line enterprise house owners who need revenue to carry regular whereas they step again. In the event you’re heading right into a interval like that, it’s price a glance.
The evergreen e mail technique that stored issues ticking whereas I wasn’t totally current? That’s the Technique Sunday system – automated, set-and-forget, goes out each week whether or not I’m at my desk or doing a two-hour commute to drop Grace at my mother and father’. I train precisely the way to construct it inside Collection to Superfans.
And if you wish to use Claude the way in which I’ve been describing – with correctly constructed abilities in your voice, what you are promoting, your workflow – I’m packaging a few of my greatest ones up as a product very quickly. Preserve an eye fixed out for that.
Have you ever made the swap to Claude but? Or are you sitting on the fence like I used to be for months? Would you want me to create a full coaching on how I did the swap, what setup paperwork I cerated and the way I organised every part?
Drop a remark under – I’d like to know the place you’re at with it.
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PS. Sure these photos with aspect by aspect comparisons had been cerated with the assistance of Claude! Cool aren’t they?!
