2025 was a yr outlined by clever transformation and a continued dedication to delivering on our guarantees to the world’s most formidable WordPressⓇ[1] builders.
WP Engine made strategic modifications throughout our platform and enterprise, focusing closely on product enhancements meant to assist our clients create smarter, sooner, and extra environment friendly digital experiences.
As the online evolves, our group received’t be glad with protecting tempo; we intention to set the tempo. From launching a complete AI toolkit to strategically enhancing our merchandise and company assist, each innovation was designed to simplify complexity, enhance efficiency, and empower our clients to construct, handle, and scale unimaginable digital tasks with confidence.
As we sit up for the alternatives of 2026, let’s take a second to overview all that occurred in 2025.
Occasions, partnerships, and main milestones
2025 introduced neighborhood engagement and historic milestones at WP Engine. We created instructional occasions for our clients and the broader neighborhood, deepened our ecosystem ties by key partnerships and sponsorships, and celebrated a serious firm anniversary.
WP Engine instructional occasions
WP Engine’s sixth annual DE{CODE} convention was probably the most profitable ever, with 2,538 attendees representing 114 nations. This world digital convention, alongside quite a few webinars and in-person roundtables held all year long, saved hundreds of consumers and companions related. Specialists shared insights on matters starting from AI ethics to cutting-edge product improvements to improvement greatest practices.
We additionally celebrated the excellent work of our companions by the second-annual Company Associate Awards, receiving 160 submissions from over 90 businesses globally. Awards highlighted the distinctive outcomes businesses drove for his or her purchasers and the immense expertise discovered inside our Company Associate Program, which is the biggest company ecosystem within the WordPress neighborhood.
Constructing neighborhood by partnerships and sponsorships
Our partnership with the Webby Awards continued for a sixth yr by the Crafted With Code showcase, which celebrates distinctive websites constructed with WordPress software program. This yr, 30% of all Webby-recognized websites within the Web sites & Cellular Websites class have been constructed on WordPress, and 43% of these experiences have been powered by WP Engine.
Moreover, we maintained neighborhood connections by sponsoring key business occasions, together with CloudFest, PressConf, Coloration Code, and LoopConf.
Celebrating 15 years
2025 additionally marked a major firm milestone: WP Engine celebrated its fifteenth Anniversary. It’s a serious step in our journey, as we’ve grown from an area Austin startup into a worldwide chief trusted by greater than 1.5 million clients throughout 150 nations.
This achievement displays a decade and a half of sustained funding within the open internet and an unwavering dedication to our core values, which have been reaffirmed by over 1,000 staff.
Driving innovation for the agentic internet
WP Engine is proud to steer the cost as all of us transfer towards a extra clever internet, bringing the facility of AI instantly into the arms of builders. 2025 introduced AI-enabled tooling designed to boost improvement, website velocity, and content material supply to our platform.
Sensible Search AI now contains AI-Powered Suggestions
In 2025, WP Engine improved our search providing by including multi-modal indexing and AI-powered suggestions to Sensible Search AI. A core element of the WP Engine AI Toolkit, this instrument goes past conventional key phrase matching, utilizing pure language, typo-tolerant, semantic search to higher perceive person intent and serve probably the most related outcomes, no matter content material kind.
Sensible Search AI with AI-Powered Suggestions delivers quick, correct outcomes that enhance engagement and conversions. Offloading search queries to a devoted server ensures websites preserve velocity and scalability underneath excessive visitors.
The introduction of AI-Powered Suggestions additional enhances the person expertise by making use of historic and session knowledge to serve personalised content material solutions. For instance, eCommerce shops can seamlessly serve up comparable merchandise, and media websites can enhance engagement by recommending extra related content material.
Via a easy, three-step setup within the Person Portal, these enhancements make superior, AI-powered personalization accessible to all customers with out the necessity for deep technical data.
Including Managed Vector Database to the AI Toolkit
WP Engine additionally launched the Managed Vector Database as the opposite key element of our AI Toolkit.
A vector database is a specialised system that makes use of mathematical fashions to symbolize, retailer, and construct contextual relationships between various kinds of website content material. WP Engine’s managed service helps automate the method, making certain the info is all the time recent and prepared for AI consumption with out requiring guide re-indexing.
Our answer offloads processing onto specialised servers, bettering website outcomes whereas delivering:
- Computerized extraction, cleansing, and vectorization of knowledge throughout your website.
- Actual-time, steady, multi-modal indexing as website content material modifications.
- A RAG chatbot blueprint.
- Approximate Nearest Neighbor Seek for extremely related knowledge retrieval.
- An integration with OpenAI’s ChatKit for no-code or low-code AI chats in your website.
- Flat-rate pricing added on to your internet hosting plan for predictable prices.
By bundling the Managed Vector Database with Sensible Search AI and AI-Powered Suggestions right into a complete AI Toolkit, WP Engine supplied builders with a whole AI stack, decreasing the barrier to entry for AI consumption and discoverability.
Introducing the Sensible Search AI MCP server
WP Engine is investing within the structure wanted for the subsequent era of internet experiences with the launch of the Sensible Search AI Mannequin Context Protocol (MCP) server, which is at the moment accessible in beta.
This superior layer solves the “stale knowledge” drawback, performing as an clever bridge that permits exterior AI functions to question your content material instantly. As a substitute of surfacing outdated content material from throughout the online, AI brokers can uncover your newest content material through MCP, a common language utilized by AI brokers to grasp your website’s present content material.
This infrastructure is designed particularly for technical groups and businesses constructing mission-critical AI functions, because the server will present the important capability, velocity, and effectivity wanted for real-time knowledge retrieval and correct AI-generated responses.
By adopting the Mannequin Context Protocol, WP Engine is investing in a brand new architectural customary for our clients, to allow them to shortly fine-tune websites for LLM consumption.
Bettering efficiency and reliability
Efficiency and safety stay cornerstones of the WP Engine platform. In 2025, we rolled out greater than 100 particular person platform and product updates and launched new options to extend website velocity and set new requirements for reliability and resilience.
Revamping vendor experiences with eCommerce Efficiency Pack
WP Engine launched the eCommerce Efficiency Pack this yr, reworking our eCommerce providing into a versatile, site-level add-on accessible for any plan.
The feature-rich toolkit is a whole answer for WooCommerceⓇ[1] websites, integrating instruments like Dynamic Plugin Loading, Web page Velocity Enhance, Web site Monitoring, and Sensible Search AI.
Utilizing this add-on, sellers on WP Engine see a median 128% enhance in cell web page speeds, which is important in creating distinctive experiences for the rising majority of cell consumers. eCommerce Efficiency Pack can also be serving to sellers scale back web page dimension by greater than 30% on common and cache as much as 90% extra pages for sooner WooCommerce efficiency.
The objective is to maximise efficiency for our clients by accelerating load instances, lowering bloat, and stabilizing carts, to allow them to ship sooner, extra dependable procuring and checkout experiences to drive extra conversions.
Making certain dependable uptime with WP Engine Failover
WP Engine Failover, a brand new, enterprise-grade catastrophe restoration answer accessible for premium Core and Enterprise plans working on Azure infrastructure, offers near-100% uptime and enterprise continuity.
Launched this yr, the answer safeguards mission-critical websites towards failures throughout their major knowledge facilities by synchronously replicating all web site knowledge to redundant disks in a secondary knowledge heart in the identical area.
The answer gives a Restoration Level Goal (RPO) of zero (which means no knowledge is misplaced throughout an outage) and an estimated Restoration Time Goal (RTO) of underneath seven minutes.
If a website’s major knowledge heart goes offline, visitors routinely reroutes to the secondary location, which masses the positioning from the constantly synced knowledge. This hands-free, automated course of ensures seamless operation and drastically reduces the monetary and reputational harm related to sudden downtime.
Advancing bot mitigation efforts
WP Engine groups put their give attention to responding to the surge in AI bot visitors, which now accounts for over half of all internet exercise, with subtle safety and administration measures.
We partnered with Cloudflare to implement their confirmed bot administration performance, which we now use throughout our managed internet hosting platform to investigate visitors patterns. A mixture of AI-powered categorization and our distinctive data of what constitutes legit, wholesome visitors informs bot mitigation efforts that may block, problem, or fee restrict visitors on the WAF layer.
These efforts have mitigated 75 billion bot requests throughout our platform this yr. We additionally up to date our billing mannequin to exclude suspected bots from billable metrics, furthering our promise to assist our clients handle the rise in bot visitors.
Enhancing developer and company workflows
Empowering our Company Companions and streamlining the developer expertise have been key strategic initiatives. We delivered plan modifications, higher documentation, and important updates to important instruments and options that can empower builders who depend on our merchandise.
ACF new releases
Superior Customized Fields (ACF) model 6.6 launched, bringing a robust new evolution to customized block improvement. The headlining characteristic, ACF Blocks V3, drastically improves the content material modifying expertise: block fields now open in a spacious sidebar panel whereas the block preview stays seen within the editor. This modification permits content material creators to see their modifications in context, which helps when managing advanced fields like Repeaters.
Past Blocks V3, ACF 6.6 contains essential quality-of-life updates that streamline workflows for businesses and content material authors. New options permit builders to set user-friendly “show titles” for discipline teams, making the backend clearer for purchasers. Additionally they present the power to outline customized shade palettes for the Coloration Picker discipline, making certain brand-approved colours are used persistently throughout the positioning.
Plans constructed for company development
WP Engine launched a new construction for its Company Plans to assist the evolving wants of businesses of all sizes.
The plan construction, together with Important, Plus, and Professional tiers, scales capabilities alongside your corporation development, providing predictable per-site pricing and lowering à la carte characteristic administration.
The plans combine important options and add-ons throughout each consumer account, streamlining workflows, enabling upkeep automation, and offering entry to 24/7 knowledgeable assist to assist businesses confidently enhance profitability and delight their purchasers.
Expanded API endpoints and documentation website relaunch
WP Engine has simplified and expanded its API documentation with a brand new website and a brand new title! Renaming the docs website from the WP Engine Buyer API to the WP Engine Platform API offers readability into the aim of the documentation, and the refreshed website is cleaner and extra user-friendly for the builders utilizing it.
To raised assist clients who handle websites at scale and enhance their improvement workflows, our groups added or enhanced 18 particular person endpoints this yr, together with purge cache, pressure HTTPS, and retrieve account or set up utilization data, amongst others. By introducing a brand new playground, customers can expertise the facility of the API proper of their browser.
These modifications have pushed a 15.5% enhance in weekly buyer API customers, equipping builders and technical groups with instruments, flexibility, and management they should construct with confidence.
Enhanced Person Portal insights
WP Engine has invested closely in our Person Portal’s efficiency insights modules this yr, giving clients larger visibility into site- and account-level efficiency metrics. New options present actionable, data-driven evaluation, so customers can shortly pinpoint points, establish optimization alternatives, and refine and monitor their ongoing efficiency efforts.
A number of the new options and insights embody:
- Google Lighthouse Scores on the website and account stage. This contains homepage evaluation knowledge and the compilation of that knowledge throughout all set up homepages related to an account.
- WP Engine Efficiency Scores on the website and account stage. This proprietary metric compares a website’s efficiency to different WP Engine-hosted websites.
- Account-level particulars on web page visitors, gradual pages, and errors and redirects.
- Web site-level particulars on web page requests, cache hit ratio, web page latency, errors and redirects, gradual pages, gradual queries, storage utilization, bandwidth utilization, visits, and extra. Metrics show in filterable tables, comparability graphs, and location-based views, giving customers the flexibleness to digest their knowledge visually or in long-form logs.
- Customizable, schedulable studies on the website stage that embody one or the entire accessible metrics. Since launching Web site Studies in April, greater than 8,400 studies have been run throughout over 4,300 accounts.
These detailed metrics give our customers higher oversight of efficiency enchancment alternatives, and making these insights exportable by the Studies tab is very helpful for businesses and groups managing a number of websites.
Improved website switch and migration experiences
Our group launched new Switch Web site and Bulk Web site Migration performance to enhance the experiences when transferring websites to completely different accounts or migrating a number of websites to our platform.
Customers can now switch websites between WP Engine accounts instantly from the Person Portal with out help. By choosing Switch Web site in a website’s settings and confirming the vacation spot account, transfers start instantly. Customers can then monitor the progress of a switch in actual time and obtain alerts as soon as it’s full. Since launching this performance in March, greater than 6,000 websites have been transferred by our clients.
For patrons migrating a number of websites onto WP Engine, the Managed Migration Request kind now helps bulk submissions for Premium and Company Professional accounts. Utilizing the Bulk Migration Request kind, customers can enter website particulars individually or add a CSV file containing particular person website names, admin URLs, and WP Engine account credentials.
Every migration routinely spins up a brand new website surroundings underneath the vacation spot account in addition to a assist ticket, so customers can monitor progress and talk with our group. Since its February launch, greater than 2,800 websites have been submitted and created by Bulk Web site Migration.
Collectively, these modifications are lowering operational burdens and streamlining large-scale website administration for our clients.
Constructing the agentic internet, collectively
Nice web sites needs to be extra than simply quick and safe. Each the platform you construct on and the options you construct with needs to be clever, adaptable, and prepared for no matter modifications will are available in 2026 and past.
The improvements of 2025 are serving to WP Engine change into the definitive platform for these constructing the subsequent era of the online throughout the WordPress ecosystem. We’re pleased with the work we’ve carried out and excited in regards to the unimaginable experiences our clients will proceed to develop on our platform.
To all of our clients: Thanks for trusting us along with your digital future. We’re desperate to proceed studying, innovating, and future-proofing with you in 2026!
1WP Engine is a proud member and supporter of the neighborhood of WordPress® customers. The WordPress® logos are the mental property of the WordPress Basis, and the Woo® and WooCommerce® logos are the mental property of WooCommerce, Inc. Makes use of of the WordPress®, Woo®, and WooCommerce® names on this web site are for identification functions solely and don’t suggest an endorsement by WordPress Basis or WooCommerce, Inc. WP Engine just isn’t endorsed or owned by, or affiliated with, the WordPress Basis or WooCommerce, Inc.
