The Technique:
Everybody who disagrees with you is correct to take action–primarily based on who they’re and what they see
Consideration is priceless and belief is price much more
Advertising is the beneficiant act of serving to somebody resolve an issue
Don’t discover prospects to your merchandise, discover merchandise to your prospects
Permission is the privilege of delivering anticipated, private, and related messages
The most effective time to do promotion is earlier than you want it
Worth is a narrative
You possibly can’t be seen till you be taught to see
“Individuals like us do issues like this” is the definition of tradition
There are just a few widespread human wants
Tales are the unique human expertise
Resilient methods work higher after we repeat our ways extra typically
Positioning is a beneficiant act
Be missed whenever you’re not right here
Make one thing price speaking about
Do work that issues for individuals who care
–repeat–
