Over the past decade, I’ve had a front-row seat to Ezoic’s evolution, and the transformation has been exceptional. Working inside the corporate, I’ve watched the know-how mature, the merchandise broaden, and the help system develop into one thing that genuinely empowers publishers. I do know some folks’s expertise with Ezoic dates again to an earlier chapter—earlier than a lot of immediately’s enhancements existed. If that’s you, this publish is an invite to take one other look. Quite a bit has modified, and the Ezoic you bear in mind isn’t the Ezoic of immediately.
What’s Ezoic?
Ezoic is a completely managed programmatic advert answer. Their instruments present a simple, scalable approach to earn income from programmatic adverts. Whether or not you’re a content material creator, affiliate web site or shopify retailer – there’s worth in producing additional earnings for any digital assset.
What’s Modified at Ezoic?
Since most individuals studying this know what Ezoic is, this publish will discover how Ezoic has developed.
Advert Integration: From DNS to JavaScript
Ezoic used to require web site homeowners to alter DNS with a purpose to combine adverts. This was the loudest grievance amongst clients, rightfully so. It was infamous for crashing websites, conflicting with web site options, and slowing down efficiency.
Fortuitously, Ezoic acknowledged this and now presents advert integration by a easy piece of light-weight JavaScript. It’s quick and leaves minimal room for error. Integrating adverts by JavaScript is what each different advert community was already doing so it’s acquainted floor.
The opposite advantage of integrating adverts by JavaScript is it permits publishers full management, for those who need it. Whereas Ezoic does supply a type of ‘auto’ advert placement through JavaScript, you could have the choice to show this off and manually place the adverts your self. That method, management over advert placement, dimension and variety of adverts per web page is now not dictated by Ezoic however chosen by the writer.
Advert High quality: A Extra Superior Expertise
Ezoic has at all times been a Google Premiere Companion offering shoppers direct entry to Google Advert Supervisor and Google Advert Trade. Whereas a step above AdSense, Ezoic fell behind opponents who invested closely into relationships with different advertisers and demand sources.
That is now not the case. Ezoic has a full blown income operations staff vetting and securing relationships with advertisers like Amazon. In actual fact, Ezoic didn’t also have a partnership with The Commerce Desk till January 2025. The funding that Ezoic has made in promoting demand is a big improve. The standard of promoting content material/creatives is superior and RPMs with Ezoic adverts are greater than they’ve ever been. Please don’t take it from me although. Go discover the latest threads occurring on X, Reddit, and so forth.
1st Celebration Information: A Future Pattern
One space the place Ezoic has stood out is how rapidly it adapts to main adjustments in digital promoting — particularly the shift away from third-party cookies. Right now, browsers like Safari and Firefox already block these cookies by default, making it more durable for advertisers to trace customers throughout web sites and serve focused adverts. For publishers, this shift has had an actual impression: much less concentrating on potential means decrease advert competitors and, finally, decrease RPMs.
Quite than ready for income to say no additional, Ezoic moved early to construct an answer centered on first-party knowledge by its ezID know-how.
First-party knowledge is info collected instantly by an internet site — issues like e-mail addresses from publication signups, consumer login knowledge, or subscription particulars. As a result of this knowledge comes straight from the location proprietor (with consumer consent), it’s extra dependable, privacy-friendly, and way more useful to advertisers. When advertisers can goal customers utilizing first-party knowledge, they’re prepared to pay considerably extra for these impressions.
The distinction is measurable. Because the graph under exhibits, RPM and EPMV are considerably greater on site visitors the place first-party knowledge is out there in comparison with site visitors with out it.
For publishers, this makes having the best advert associate extra essential than ever. An advert community that understands correctly accumulate, shield, and activate first-party knowledge isn’t simply useful — it’s important for sustaining robust monetization in a cookieless world. With no complete first-party knowledge technique, you’re leaving actual income on the desk.
A Change within the Ezoic Buyer Loyalty Program
It is a huge one. For a very long time, Ezoic clients beforehand needed to pay out of pocket on month-to-month or annual phrases to unlock premium advert charges over longer intervals. It was complicated to objectively see how far more you had been incomes by this program.
Right now, Ezoic has a way more pleasant program constructed for retention and buyer loyalty. Quite than paying out of pocket for greater charges and long run commitments, you merely decide to a long term with none charges or adjustments in income share. For every year that clients decide to Ezoic, they earn a quarterly bonus primarily based on earnings.
- 1 12 months Settlement: 1.5% Quarterly Bonus
- 2 12 months Settlement: 3% Quarterly Bonus
- 3 12 months Settlement: 6% Quarterly Bonus
*Instance. Let’s say you earn $10,000/month with Ezoic. After signing a 3 12 months settlement, you obtain a quarterly $600 bonus, or $2,400/12 months.
Right here’s a snapshot of what it seems like inside an Ezoic account.
If you’re a present Ezoic buyer that hasn’t been provided this program but, I like to recommend reaching out to your Account Supervisor as not all clients have been absolutely transtioned but.
Growth into Video
For years, Ezoic’s floating video participant has helped publishers generate premium CPMs by monetizing extremely engaged guests with out-of-view, non-intrusive video placements. In 2025, these video CPMs have climbed even greater as advertiser demand for high quality video stock continues to surge.
However the greater development isn’t nearly income — it’s about management and web optimization worth. Publishers can now embed the Ezoic video participant instantly inside their content material utilizing their personal movies. This implies your movies dwell in your web site, enhance time-on-page, improve consumer engagement alerts, and contribute positively to go looking rankings as a substitute of pushing that worth to third-party platforms.
Constructing on this momentum, Ezoic launched open.video, a supplemental video distribution platform much like YouTube — however with a important distinction: creators preserve true possession. Not like conventional platforms the place channels could be restricted or eliminated at any time, open.video permits video content material creators to personal their viewers, subscriber knowledge, and video property outright, eradicating the chance of sudden deplatforming.
It’s a brand new growth at Ezoic however I’m excited to see the place this goes.
Different Vital Issues to Learn about Ezoic
This assessment of Ezoic wouldn’t be full with out a higher understanding of who’s eligible to work with Ezoic and the way the platform helps you.
Stance on AI
Some networks have strict insurance policies towards AI generated content material. Ezoic follows Google’s insurance policies towards low worth content material. This implies you should utilize AI instruments to assit with content material however the content material should be authentic and add worth for customers.
Ezoic can also be extra more likely to work with you to enhance your web site’s content material as a substitute of deplatforming your area with out discover.
Cost Phrases
Easy, easy Net30 fee cycles. That is actually essential for companies that must pay employees or reinvest in progress.
High quality vs Amount
Whereas some networks have strict minimal customer thresholds, Ezoic is extra targeted on high quality vs amount. Elements to think about earlier than making use of to Ezoic:
- Is my content material distinctive and authentic?
- Do I’ve a transparent About Web page describing the aim of the location?
- Are navigation components clear and with out damaged hyperlinks?
- Are site visitors sources top quality?
World Class Analytics
Ezoic has at all times been identified for greatest in school Analytics. This hasn’t modified. Ezoic makes use of a clear consumer interface to supply earnings studies by touchdown web page, class, creator and extra. That is important for any creator content material technique.
For superior customers, you possibly can export all studies through an API. When you love knowledge, Ezoc is the place for you.
For these of you in search of a associate past adverts, Ezoic gives full white glove service to clients incomes over $100k yearly. This features a devoted Slack Help channel together with ongoing account optimization. What may suprise you is that Ezoic additionally presents compliementary web optimization Audits for these prime tier shoppers. In any case, site visitors is the motive force behind income.
On the finish of the day, a couple of advert networks are the measuring stick. I’ve at all times stated that
Ezoic, Raptive and Mediavine are the Large Three. After that, advert efficiency with different suppliers sometimes expertise a drop off (High 10 Advert Networks).
From my persective, each Raptive and Mediavine have each accomplished a wonderful job positioning a story that their respective platforms are extra ‘premium’ or the valhalla for adverts. This narrative is strengthened by their stricter customer thresholds. In any case, folks search what they suppose they’ll’t have.
Nonetheless, when it comes all the way down to precise efficiency; the variance between every community is neglible.
I’ve the luxurious of being uncovered to this info. Beneath is a web site’s RPMs within the finance area of interest that moved from Raptive to Ezoic to Mediavine all inside a 3 12 months interval.
| 12 months | Advert Companion | Common RPM |
|---|---|---|
| 2023 | Raptive | $59 |
| 2024 | Ezoic | $57 |
| 2025 | Mediavine | $54 |
When it comes all the way down to it, the grass isn’t at all times greener. One benefit Ezoic has is they permit your AdSense stock to compete with Ezoic demand. Whereas not an element for a lot of websites, AdSense performs very nicely for websites with low engagement and excessive click-through. I’ve seen different advert networks wrestle to compete towards these sort of web sites on AdSense whereas Ezoic doesn’t.
Do you Belief my Overview of Ezoic?
My assessment of Ezoic is predicated on expertise with my private websites and expertise serving to clients use Ezoic. Disclaimer: I’m an Ezoic worker. When you are entitled to consider I’ve a bias, I’ve actually in contrast hundreds of internet sites over a decade. I’ve witnessed firsthand how websites carry out on Ezoic vs every other advert community. Mediavine, Raptive, AdSense, Freestar, Publift, Playwire, Monumetric..shall I’m going on?
I suppose what I’m saying is you don’t have to make use of Ezoic however in the event you do, you’ll be pleasantly suprised by what’s new and improved.
Observe me on X for extra updates or e-mail me instantly gbechtold@ezoic.com
