Thursday December 4, 2025
In terms of the visible aspect of Hostinger’s model, Saimonas Mureika is one in every of our go-to individuals. Throughout greater than 5 years he’s been with the corporate, he’s completed all of it – from designing Halloween-themed Meta marketing campaign advert banners to pitching logos for flagship merchandise, like Kodee. As a Graphic Design Crew Lead, Saimonas makes positive that Hostinger’s design clicks, helps obtain our objectives, and displays who we’re. I used to be curious to learn the way creatives like Saimonas are faring and what progress alternatives they discover in a tech-driven surroundings, resembling Hostinger’s.
It’s been greater than 5 years because you’ve been designing for Hostinger. Do you bear in mind your very first critical challenge or activity?
I bear in mind it very effectively. I joined in October – proper earlier than Halloween. So, proper after onboarding, I needed to get myself into the “trick or deal with” temper. The duty was to design visuals for Meta’s advert marketing campaign to advertise 000webhost, one in every of our product on the time. These have been actually enjoyable to work on, as we have been adapting visuals to completely different areas. For instance, Mexico acquired Santa Muerte-themed banners.
A lot has modified since that point, hasn’t it? Now you’re the Graphic Design Crew Lead. How has your function throughout the firm developed?
I joined as a mid-level designer and at first was engaged on smaller-scope campaigns or design requests from completely different advertising and marketing groups. The scope has grown considerably as Hostinger has grown, and my expertise, expertise, and data grew alongside it. I naturally began collaborating in additional advanced advertising and marketing initiatives, together with the most important sale campaigns of the 12 months and product adverts. In these, the function of a designer is not only to supply visuals, however to contribute to cross-team alignment, talk, and collaborate. That development took me to the senior design place, which required much more cross-team collaborations, in addition to supporting and guiding junior and mid-level designers. Now as Crew Lead, I’m overseeing the graphic design crew whereas nonetheless contributing to main initiatives.
Do you are feeling such as you’ve grown rather a lot? What does progress imply to you as a designer?
For me, progress correlates with studying belongings you don’t know or doing what you haven’t completed earlier than. In design, it means testing out new concepts and instruments, trying to find new views and visible expressions that successfully talk particular messages. As a frontrunner, it means taking up more difficult initiatives and getting into unfamiliar territory. One such current expertise was becoming a member of the advertising and marketing crew chargeable for launching an AI-powered, no-code platform for constructing net apps and web sites – Hostinger Horizons. It pushed me to develop in areas like communication, cross-functional challenge crew management, challenge and timelines administration.
Whereas rising as knowledgeable, you additionally had an opportunity to witness the evolution of Hostinger. From a designer’s perspective – how did the corporate’s model and visible communication change all through these years?
Again after I began, all we had was a emblem and a HEX code of a main colour. At this time, we’ve a visible identification that our rivals are copying. The evolution is excellent and is the results of the super work of all the present and former creatives in our firm.
One may think design as inherently reflective and contemplative work. However you emphasised communication and collaboration as important areas for progress. How a lot of that does your every day work contain?
Quite a bit, actually. Probably the most frequent and at all times ongoing collaboration is with our web site crew designers. We coordinate with them to speak marketing campaign messages on our web sites. It’s an important placement the place all advertising and marketing communications ultimately lead. My purpose is to make sure that each promoting designers and web site designers have the identical advertising and marketing context and make design choices consistent with it. We additionally ceaselessly collaborate with the product design crew – particularly when creating product-specific advertising and marketing campaigns. So, sure – communication is a giant a part of the sport.
There should be some inventive variations between not solely completely different groups, but additionally inside your personal. How do you handle that?
I don’t assume it’s a giant problem. We’ve a model e-book that each designer should know and apply. It permits for consistency throughout completely different placements and platforms. In fact, each designer has their very own strengths and visible expression. I attempt to embrace mine and adapt it to Hostinger’s wants, and I encourage my crew to foster and develop their very own.
Let’s discuss your largest achievements. What’s one inventive challenge or visible you’ve labored on at Hostinger that you simply’re most pleased with?
I believe I’d decide designing a emblem for our AI assistant Kodee. It was actually bumpy however, ultimately, a rewarding challenge. Our crew was short-handed on the time, so we determined to get assist from a contract designer. However we rapidly realised that the method was getting sophisticated – we have been failing to gather and supply all of the context to somebody exterior, as a result of Kodee was below fast growth. We weren’t reaching the specified outcome. So, we determined to get begin recent and do it internally. I took possession of the challenge.
However emblem design is difficult – typically you’ll find the answer that works in just some iterations and typically it takes a whole bunch of sketches to search out one thing fascinating and unique. With the Kodee emblem, the latter was the case. I designed many alternative sketches however none of them was adequate. The deadline was approaching, and so was my trip, which I’d deliberate for half a 12 months. I used to be stressed. It wasn’t straightforward to confess that I didn’t but have an answer and to speak that to stakeholders. However with a suggestion from my crew lead on the time, I did. I went on trip, acquired again, and it took me a single day to design a emblem which we now use throughout completely different placements of Hostinger merchandise and advertising and marketing supplies.
That’s how this considerably sophisticated challenge taught me that you may at all times alter the deadline for a greater outcome. It additionally proved as soon as once more that taking a break and stepping away for a bit can result in a greater end result.
How do you recharge your creativity exterior of labor?
Simply easy breaks from design and inventive routines, like being open air or doing one thing bodily like altering my automotive’s oil, repainting the storage door, performing some yard work with a shovel. Actions that assist me cease occupied with design utterly. After I come again from it, I’ve a recent perspective.
I additionally get pleasure from going to specialised conferences like OFF, Awwwards or Adobe MAX to really feel the heart beat of what’s occurring within the inventive business and see what different creators and companies are engaged on. It’s the alternative of escaping the sphere, nevertheless it helps me keep impressed and sustain with the newest traits.
Considered one of my hobbies is mannequin constructing, the type the place you must minimize up elements by hand, then sand, paint and glue them collectively. A single challenge can take me over a 12 months to complete, however I find it irresistible.I believe if I weren’t a graphic designer, I might most likely need to be an industrial designer or engineer, designing or establishing elements for vehicles, bikes, or bicycles.
So, what’s subsequent in your crew? Are you continue to in search of additions?
Sure, we’re at the moment in search of a senior designer – primarily based in Europe, ideally in Lithuania – to strengthen the crew. Proper now, we’re six plus one designer who’s on maternity go away. We’ve individuals from Indonesia, Poland, Ukraine, Lithuania – so actually a world crew. So if anybody studying this matches the profile and is in search of thrilling initiatives, a enjoyable surroundings, and loads of room to develop, we’d like to hear from you!
Monika is the Employer Branding Supervisor at Hostinger, the place she enjoys uncovering the distinctive tales inside every worker. With a love for books and writing, she brings worker experiences to life, sharing them in a manner that displays the corporate’s ideas and tradition.
