Two alternative ways to think about this:
First, within the market, the place most individuals, more often than not, need the factor that most individuals need. The common one. Distinctive is the exception.
Second, within the committee assembly, the place the simplest manner ahead is to sand off attention-grabbing edges, remove unknowns and problem as little as attainable.
While you put these collectively, you see the relentless slide towards banality.
For individuals who care sufficient to develop ability and produce bravery to the work, this can be a enormous alternative. Not a straightforward or an apparent one, however maybe one price chasing.
