We’ve received some thrilling information. The White Coat Investor simply received a contemporary new look and a totally redesigned web site.
The web site is less complicated to navigate, so you possibly can rapidly discover the sources, content material, and trusted specialists you need. It has fewer adverts (as you’ve got requested for years), and it is higher organized—in an effort to discover what you want as rapidly and simply as attainable.
Personally, I’m most excited in regards to the elevated performance and velocity. Docs like “high-yield” stuff, particularly emergency docs like me. Not solely will the location quickly provide help to to study what it’s good to study to take management of your monetary life, however it’ll additionally higher join you with the sources you want to take action. And it is clearly rather a lot nicer to have a look at.
The redesign has develop into “the newborn” of most of our workers and has required 1000’s of hours of labor, and we’re enthusiastic about the way it will serve you higher. It might take slightly getting used to issues, however we promise will probably be value it. After all, if one thing is clearly a step down from the prior model, tell us and we’ll see what we are able to do about it. However after actually months of testing, we do not assume any of the adjustments are a step backward. Barely completely different sure (and no one likes change), however higher when you get used to it.
The Historical past of The White Coat Investor Web site
Fifteen years in the past, I began a weblog to share what I used to be studying about private finance and investing. What started as a small ardour undertaking has grown right into a trusted useful resource for docs and different high-income professionals who wish to take management of their monetary lives. Again in Could 2011, once I moved all of the stuff I had been typing into web boards for years onto The White Coat Investor web site, it seemed like this:
It was very primary and really . . . effectively . . . brown. Brown on blue. And it stayed like that for one thing like 5 years. Because it did not generate income for years, I used to be the tech man (together with every thing else) for a very long time. And that was the most effective I might do. By 2016, WCI was making sufficient that we might contract out slightly assistance on the tech aspect, and we did our first web site redesign—together with the creation of the WCI Discussion board, our first of now 4 on-line communities. The location then seemed like this:
Look acquainted? Yeah, now one cause why we launched into an enormous redesign undertaking two years in the past. Eighteen individuals are working right here now (half of them full-time) as a substitute of three part-timers, and it was time to carry the web site out of the 2010s and into the 2020s.
After burning out on WCI in 2019, when solely 5 of us have been working part-time on it, we went on a full-time worker hiring binge beginning in 2020. Our second rent? A Chief Know-how Officer (CTO). I most likely do not need to inform you what his first feedback have been about what we had been doing tech-wise for the prior 9 years whereas I used to be the CTO. Now, our tech crew has grown to 3. Plus, we’ve somebody whose solely job is designing and making every thing we do as engaging and useful as attainable.
However they have been removed from the one ones concerned on this undertaking. The undertaking turned bigger and bigger till it will definitely sucked in nearly everyone working right here, nearly full-time for a lot of the final yr. Thanks to the whole WCI crew for his or her dedication to this undertaking along with their common job. You ought to be very pleased with your work. I do know that I’m.
Look how fairly that is!

Click on from web page to web page, and you may discover a stupendous, constant look. Nonetheless, the looks is barely the start. The web site is quicker, the menus are extra useful, and the location is much better at connecting you with the sources you want with out annoying you and releasing up our workers to spend their time on actions that actually matter to you.
What We’re Doing Right here
Thanks for being a part of The White Coat Investor group. Thanks for studying weblog posts, listening to podcasts, watching movies, participating in on-line communities, handing out books, utilizing our really useful sources, and particularly for earning profits conversations much less taboo in medication.
We all know that when docs are financially safe, they’re higher companions, mother and father, and physicians. The sooner individuals begin studying about cash, the larger affect it could actually have on their lives. Thanks for being a part of this journey with us.
I began The White Coat Investor weblog in 2011 after changing into financially literate. I noticed that I had been taken benefit of by recruiters, lenders, insurance coverage brokers, actual property brokers, and monetary advisors—and I used to be removed from alone. I noticed if docs didn’t study these things, this was going to maintain occurring yr after yr after yr. Whereas I had been making an attempt to teach them on boards, it turned clear to me that docs have been hungry for this info, and no one was instructing it to them in any constant, organized, unbiased means.
As a enterprise, WCI was for-profit from the start, however there wasn’t a lot revenue being made. That first yr, I had slightly over $900 in income, and I wrote all of it off. My objective was to make $1,000 a month inside two years. It was shut, however I did it. Barely.
Evidently, it most likely would have been a lot smarter for me to have spent all that point working a number of further shifts relatively than typing 1000’s and 1000’s of phrases into the web on a quixotic mission pushed by a missionary zeal to offer different docs a good shake on Wall Avenue. However I might see the earnings slowly growing, and extra importantly, I might see the distinction the message was making within the lives of dozens, then a whole bunch, then 1000’s, then tens of 1000’s, then a whole bunch of 1000’s of docs and different high-income professionals. Actually tens of millions of individuals have been coming by the web site yearly. I felt a way of objective, and it rapidly turned clear that what we, as a group, have been doing mattered.
It was docs in opposition to Wall Avenue, and the WCI group was main the cost!
In 2014, we printed our first guide, The White Coat Investor: A Physician’s Information to Private Finance and Investing. That led to extra progress and extra alternatives to assist. We have now since printed three extra books, Monetary Boot Camp, Information for College students, and Information to Asset Safety—and we’re engaged on a Information for Residents that can debut in 2026.
Over time, I fortunately realized that not each monetary skilled was out to benefit from docs. Most individuals find yourself needing to borrow cash, refinance loans, purchase insurance coverage insurance policies, and have contracts reviewed sooner or later of their careers. I additionally estimate that one thing like 80% of docs want, need, and will use a monetary advisor and/or an funding supervisor. There are good individuals on the market, which added one other layer to WCI’s mission: connecting docs to good monetary professionals that they might belief.
A yr after the primary web site redesign in 2017, we launched The White Coat Investor Podcast to unfold monetary literacy, interview visitors, and reply questions whilst you commute, train, and stroll the canine. We constructed on the expansion of the podcast by including the Milestones to Millionaire Podcast in 2021, which celebrates monetary accomplishments, regardless of how small, with visitors and makes use of them to encourage others to succeed in their very own milestones.
In 2018, we launched our first in-person convention, The Doctor Wellness and Monetary Literacy Convention, aka WCICON. Whereas guaranteeing 1,400 room nights and a whole bunch of 1000’s of {dollars} in meals purchases to a resort nonetheless seems like the largest monetary threat we take, it’s develop into one among our favourite weeks of the whole yr. It isn’t simply because we get to go someplace sunny on the finish of winter and get collectively as a group. Most of us don’t have individuals in our on a regular basis lives we are able to speak to brazenly about cash, however these individuals encompass you at WCICON. This occasion brings collectively a gaggle of people that perceive your world; who’re wanting to study; who’re keen to share their tales, assist one another, and have tons of enjoyable whereas doing it. We’re doing it once more March 25-28, in Las Vegas.
2018 was a busy yr as we additionally launched our flagship on-line course, Fireplace Your Monetary Advisor. This course was to assist people who find themselves eager about being a DIY investor, however it additionally helps train you the way to discover and vet monetary professionals in case you determine that you just wish to delegate a few of your monetary chores. In 2024, Fireplace Your Monetary Advisor turned obtainable in Pupil and Resident variations along with our best-selling Wellness choice, which incorporates the entire unique course plus wellness content material to make it CME eligible.
For years, we had individuals ask us for a course on actual property, so in 2022, we launched the No Hype Actual Property Investing Course.
Beginning White Coat Planning
Now, after 15 years of speaking about how the monetary planning business might serve individuals higher and after seven years of instructing you the way to handle your personal funds via our course, we’ve realized that many WCIers wanted one thing extra. We’re excited to be constructing what we predict is the perfect monetary advisory agency that can serve all sorts of traders. We sit up for providing good recommendation at a good value and serving high-income professionals with integrity, experience, and care.
It’s a threat to strive one thing completely different, however the likelihood to construct one thing higher for a group we care so deeply about—and perhaps even change the business within the course of—is value it.
Whereas we’re not but accepting purchasers, if you would like to be saved updated on our progress, you possibly can join a no-commitment curiosity checklist right here. And if any planners who want to deal with offering good monetary recommendation as a substitute of prospecting or promoting merchandise, ship them a hyperlink to the full job itemizing right here.
New Look however the Similar Dedication to Serving You
Whereas The White Coat Investor has grown, our mission has not modified.
We’re right here for you. We’re right here to offer you correct (and in case you’re actually fortunate, barely entertaining) content material that will help you alongside the journey to monetary success, to have a good time your success, and to encourage the following era, too. You’ve received this!

We hope this improved web site makes it simpler to search out the academic sources and trusted specialists.
Regardless of months of pre-launch testing, there are certain to be some issues that didn’t switch over in addition to we hoped or don’t look or operate as supposed. In the event you discover these issues, please tell us by commenting under or emailing us at [email protected].
We’re actually enthusiastic about this subsequent evolution of The White Coat Investor and persevering with to serve you. Thanks for being a white coat investor.
Any questions in regards to the new website redesign? Remark under!










