Owl Labs, a frontrunner in 360-degree AI-powered video conferencing and hybrid collaboration know-how, in the present day introduced options with Lenovo, a worldwide know-how chief and powerhouse, to launch Lenovo-powered 360° Microsoft Groups Rooms (MTR-W) options. The collaboration combines Owl Labs’ award-winning Assembly Owl 3 and 4+ merchandise utilized by practically 250,000 organizations globally with Lenovo’s cutting-edge ThinkSmart Core and Tiny Package to create full-room options which can be versatile, cost-effective, and meet the wants of each SMBs and Enterprise prospects.
The worldwide room video gadgets market is projected to succeed in $7.8 Billion by 2029, based on Frost & Sullivan Video Conferencing Gadgets Market Report (March 2025), creating a major alternative for adoption of and innovation in hybrid collaboration. Owl Labs is the primary and solely 360° standalone system to launch with Lenovo’s Microsoft Groups Rooms (MTR-W) options positioning the businesses on the forefront of this progress.
Owl Labs’ Assembly Owl 4+ lately accomplished Microsoft Groups certification, becoming a member of the Assembly Owl 3 and Owl Bar in assembly Microsoft’s rigorous requirements for seamless operation and integration. This joint providing brings Microsoft Groups-certified, modular options to present Owl Labs’ prospects and prospects of all kinds together with SMBs trying to improve from primary setups, in addition to to enterprises looking for easy-to-use, scalable room techniques. With MTR-W gadgets constructed on a safer, update-ready working system, organizations acquire a future-proof basis for long-term collaboration.
“Hybrid work calls for know-how that works for everybody, no matter their location,” mentioned Frank Weishaupt, CEO of Owl Labs. “Teaming up with Lenovo creates a brand new commonplace for seamless 360-degree collaboration for hybrid conferences. Owl Labs brings deep BYOD market penetration and confirmed software program management within the video conferencing area – capabilities that complement Lenovo’s providing. By combining our center-of-room innovation with Lenovo’s modular method, we’re not simply fixing in the present day’s setup challenges, we’re reimagining what inclusive hybrid conferences may be and bringing that functionality to a bigger viewers.”
An Owl Labs survey discovered 77% of staff have misplaced time resulting from technical points, and practically a 3rd waste greater than 10 minutes simply getting arrange. This joint providing addresses these ache factors immediately by combining a Assembly Owl 3 or 4+ for 360° in-room video and audio, a Lenovo ThinkSmart Core or Tiny Package to run Groups Rooms, and a Lenovo Controller (IP or USB) for one-touch assembly management and room administration. Collectively, these elements remodel present bring-your-own-device setups into totally built-in Microsoft Groups Rooms with intuitive, seamless performance.
As we speak’s workspaces have to be designed for hybrid collaboration, requiring options that flex with every group’s particular methods of working. Collectively, Owl Labs and Lenovo are rethinking assembly environments of each scale, and permitting firms to customise their setups based mostly on wants, whether or not they’re utilizing rooms for 1:1 huddles or giant all-hands shows. With modular options that permit for countless configurations and unmatched flexibility, firms can now guarantee their area is purpose-built for a way they really use them.
“Our collaboration with Owl Labs is pivotal in increasing Lenovo’s ThinkSmart portfolio,’’ mentioned Marcus Kennedy, GM of Good Collaboration at Lenovo. “By integrating Owl Labs’ modern 360-degree center-of-room digital camera options, we at the moment are capable of supply a really differentiated AI-powered audio-visual expertise that enhances our present front-of-room bars providing. We are able to now present a extra complete and versatile resolution for Microsoft Groups Rooms, assembly the evolving wants of our prospects for inclusive and collaborative hybrid conferences.”
Obtainable bundles embody:
- Assembly Owl 3 + ThinkSmart Tiny Package – $2,176 USD
- Entry-level Groups Room resolution for huddle areas and different small areas, obtainable now through TD Synnex.
- Assembly Owl 3 + ThinkSmart Core IP (Gen 1) – $4,488 USD
- Designed for bigger rooms with twin exterior show assist, obtainable now through TD Synnex.
- Assembly Owl 4+ ThinkSmart Tiny Package – $3,237
- Premium, entry-level resolution with 4K video and ThinkSmart Supervisor Premium; obtainable now through TD Synnex.
- Assembly Owl 4+ + ThinkSmart Core with IP or USB Controller (Gen 2): $5,344 – $5,613 USD
- Full-featured resolution for medium to giant rooms, with twin show and longer cable setups; obtainable now through TD Synnex.
The bundles are launching in the USA, Canada and the UK, Germany and France. Prospects can buy them by means of the Owl Labs and Lenovo web sites, in addition to by means of TD Synnex, LSM, and Ingram. To buy, discover your native reseller or contact gross sales@owllabs.com. For extra data on all Owl Labs merchandise, go to owllabs.com.
