Have you ever ever stared at a clean WordPress web page for thus lengthy it begins to really feel like your laptop computer is judging you? Welcome to the ceremony of passage generally known as “attempting to construct a product touchdown web page.”
We’ve all been there —too many tabs, too few concepts, and somewhat voice behind your head whispering, “Is Comedian Sans…unhealthy?”
Welcome to the one information you want on tips on how to construct a touchdown web page, or a standalone net web page created with a single aim in thoughts. For product pages, the aim is often to promote one thing or encourage a signup.
Not like your homepage (which wears too many hats), a touchdown web page does one job —and does it nicely.
Under, we’re displaying you 15 product touchdown web page examples that don’t simply look good; they really convert. And extra importantly, we’ll break down why each works and how one can apply the identical methods to your personal website. No design diploma required.
Let’s ditch the design paralysis and get constructing.
What Makes a Product Touchdown Web page Convert?
Earlier than we dive into examples, it helps to know what you’re searching for —and what you need to construct towards. Whereas nice touchdown pages are available all shapes, sizes, fonts, and colours, the very best ones are likely to nail these 4 components:
1. A Clear, Singular Focus
A product touchdown web page ought to do one factor and do it nicely. That could be promoting a single merchandise, selling a characteristic, or getting somebody to subscribe. The bottom line is to keep away from distractions. No menus, no footers filled with weblog hyperlinks, no combined CTAs.
Professional tip: Earlier than you design something, ask: “What precisely do I need somebody to do on this web page?” Then construct the whole lot round that.
2. Visible Storytelling
Individuals course of pictures 60,000 instances quicker than textual content. So in case you’re attempting to clarify a product, displaying is often higher than telling. That might imply product movies, way of life images, animations, or dwell demos.
Professional tip: Begin with one nice product picture or video and construct your format round it.
3. A Compelling Worth Proposition
A price prop isn’t only a characteristic listing —it’s a promise.
What are you providing? Who’s it for? Why is it higher than the choice?
The earlier a customer understands these three issues, the earlier they’ll develop into a buyer.
Professional tip: Write a sentence or two and reply this query: “Why ought to somebody purchase this proper now?” Put that on the high of your web page.
4. Belief Boosters
Individuals don’t belief web sites by default. Evaluations, testimonials, star scores, media mentions, and badges (like a 30-day assure) all assist newbies overcome their skepticism. Should you’re a more moderen model, that is particularly vital.
Professional tip: You don’t want a Wall Avenue Journal quote. A brief, optimistic buyer evaluate can work wonders.
15 Product Touchdown Web page Examples That Get It Proper
Every of the next examples places the core conversion ideas above into follow, however there are extra the reason why these pages are so profitable. Under, we’ll break all of it down, together with tips about tips on how to recreate comparable outcomes by yourself website.
1. Notion Calendar
✅ Clear focus
✅ Visible storytelling
✅ Worth prop
✅ Belief
What works: Notion introduces its Calendar with calm confidence. There’s no muddle, only a clear headline and an animated walkthrough that immediately communicates the product’s objective. It’s much less “gross sales pitch” and extra “guided tour,” which builds belief shortly.
Steal this concept: Use an above-the-fold video (and even one thing like a scroll-triggered animation) to point out your product fixing a selected ache level. Don’t over-explain —simply let the product shine.
2. Bellroy
✅ Visible storytelling
✅ Worth prop
✅ Clear focus
What works: The star of this web page is the slider that compares Bellroy’s slim pockets to a cumbersome one. No textual content mandatory, you instantly perceive the product’s worth.
Steal this concept: Use an interactive component to show your product’s benefit in seconds. Can’t code a slider? No downside. You should utilize a easy before-and-after picture comparability to get an analogous impact.
3. Apple AirPods Max
✅ Visible storytelling
✅ Worth prop
✅ Clear focus
What works: Apple pages are masterclasses in restraint. This one is visually wealthy however copy-light. As you scroll, every part presents a characteristic with clear visuals and simply sufficient supporting textual content.
Steal this concept: Create a scannable touchdown web page with one characteristic per part. Use robust visuals, brief headlines, and restrict textual content to a few traces per level.
4. Stripe Checkout
✅ Clear focus
✅ Worth prop
✅ Belief boosters
What works: Stripe leads with readability: “We constructed Checkout so that you don’t should.” The product demo is interactive and layered with technical documentation and have highlights. This web page builds confidence for builders and decision-makers alike.
Steal this concept: Your headline ought to make your provide apparent in a single sentence. Reinforce that with “micro-demos” or animations to point out how simple it’s. Should you can’t construct interactive demos, use looping GIFs or brief embedded movies to focus on performance.
5. Figma Dev Mode
✅ Visible storytelling
✅ Worth prop
✅ Belief boosters
What works: Dev Mode is tailor-made to builders with clear animations, use-case examples, and testimonial quotes that talk on to ache factors. Every part solutions one query after which reveals the answer.
Steal this concept: Construction your web page round person issues, not product options. Ask your self: what’s the #1 downside my viewers has, and the way does my product remedy it? Make that your first headline.
6. Recess
✅ Visible storytelling
✅ Worth prop
What works: The design communicates calm. Floating clouds, pastel colours, and replica that’s minimal and mood-based —your entire expertise displays the advantage of the product: sit back.
Steal this concept: Match your visible aesthetic to your product profit. Choose one emotion you need your customer to really feel, and design your coloration palette, font, and format round it.
7. Clickup
✅ Clear focus
✅ Visible storytelling
✅ Belief
What works: ClickUp has brief video modules embedded all through, with each displaying how ClickUp can streamline a selected process. It additionally shouts out large manufacturers who use the product, serving to enhance belief above the fold.
Steal this concept: Break down your product into use circumstances and present each visually. Even a easy screencast may also help show a profit. Purpose for <30 seconds per characteristic.
8. Ugmonk Collect
✅ Visible storytelling
✅ Worth prop
✅ Clear focus
What works: This web page makes use of minimalism to promote minimalism. The video demos are brief, and the copy addresses clutter-related frustration. All the things displays the worth prop: a tidier desk.
Steal this concept: Let your design reinforce your product message. Alternatively, keep away from muddle in your touchdown web page. Stick to 2 fonts, one or two colours, and clear, repeatable spacing.
9. Hilma
✅ Worth prop
✅ Belief boosters
✅ Clear focus
What works: Hilma explains its product utilizing clear icons, a daring purple “no listing” for undesirable substances, and a tone that balances science with pure wellness. It’s simple to scan and perceive what you’re getting —and never getting.
Steal this concept: Use visuals to clarify each what’s included and what’s unnoticed. In case your product has “free-from” claims (for instance, gluten, preservatives, or dyes), name these out in a colourful, skimmable format.
10. Draggable
✅ Visible storytelling
✅ Clear focus
What works: The product is the demo. You land on the web page, and also you’re dragging components inside seconds. No want for prolonged descriptions, it’s self-explanatory and satisfying.
Steal this concept: Make your product demo the centerpiece of the web page. Can’t code a dwell demo? Use display screen recordings or animations to simulate the interplay.
11. Burrow
✅ Visible storytelling
✅ Worth prop
What works: Way of life imagery locations the couch in real-world settings. Each scroll offers you a unique configuration, making it simple to think about the way it suits into your life. The modularity message is constant all through.
Steal this concept: Can’t afford way of life photoshoots? Use customer-generated content material or create mockups as an alternative.
12. Magic Spoon
✅ Worth prop
✅ Belief boosters
What works: Magic Spoon takes a direct method: Their cereal is best than yours, and right here’s why. A straightforward-to-read chart compares their macros to mainstream cereal manufacturers, and playful packaging attracts you in.
Steal this concept: Use comparability charts to point out the way you outperform the established order. Even a easy desk can add large credibility. Record “you vs. them” side-by-side to construct belief with potential new clients.
13. Kettle & Hearth
✅ Belief boosters
✅ Clear focus
What works: Ingredient transparency, press mentions, and well being claims are central right here. The web page makes one thing as old-school as bone broth really feel trendy, scrumptious, and premium.
Steal this concept: Lead with product credibility. Don’t underestimate a quote from a glad buyer or well being skilled, which might carry severe weight, even in a crowded area of interest.
14. Beardbrand
✅ Worth prop
✅ Visible storytelling
What works: Beardbrand sells scent, with out smell-o-vision. So as an alternative, they use descriptive storytelling, moody imagery, and a no-risk return coverage to deliver the expertise to life. Each part provides dimension to the product line.
Steal this concept: In case your product is tough to clarify digitally, lean into narrative and visuals. Write sensory-rich descriptions that assist clients think about your product IRL.
15. Framer
✅ Visible storytelling
✅ Worth prop
What works: You’ll be able to generate a touchdown web page from the touchdown web page. Framer leads with a dwell demo and brief explainer textual content, as a result of typically it’s higher to point out than inform.
Steal this concept: Let your product show itself immediately. Should you provide a free trial or builder device, let individuals use it proper from the web page —no sign-ups or different gatekeeping.
So, What Ought to Your Touchdown Web page Look Like?
Right here’s the place issues get somewhat extra sophisticated, as a result of there’s no one-size-fits-all template.
Finest practices are literally sort of contradictory, as a result of nice product touchdown pages are formed by the product itself, your model’s character, and most significantly —your viewers.
Right here’s tips on how to discover your match and switch it into one thing you possibly can really construct:
1. Perceive Your Product Sort and Consumer Intent
- In case your product is advanced or new: Begin with training. Assume tutorials, FAQs, or demo movies.
- In case your product is visible: Let pictures or movies take the lead.
- In case your product is emotionally pushed (like within the magnificence, style, or way of life classes): Use coloration, design, and story to construct a vibe.
Do this: Write down the one motion you need guests to take. That’s your north star. Each component of the web page ought to information individuals towards that motion.
2. Resolve What Belief Indicators Matter Most
- Should you’re a brand new model: Characteristic buyer testimonials and media mentions entrance and middle.
- Should you’re a longtime enterprise: Exhibit social proof, big-name clients, or certifications.
- In case your product asks for a subscription or one other sort of long-term dedication: Reinforce ensures, refund insurance policies, or pattern kits to decrease the chance concerned.
Do this: Ask three completely satisfied clients to put in writing a brief evaluate about their expertise. Embody these critiques (with a pleasant headshot, if attainable) to humanize the suggestions.
3. Select Your Construction
There are a couple of touchdown web page “archetypes” to think about:
- The explainer has options like a transparent headline, video demo, and bulleted listing of advantages.
- The storyteller has options like a hero picture, narrative copy, testimonials, and an emotional CTA.
- The visible showcase has options like minimal copy, large pictures or movies, and a product-focused format.
Do this: Sketch out your construction earlier than opening your web site builder. Bins, arrows, rooster scratches — all of it helps formulate a plan.
4. Use Instruments That Make Execution Simple
You don’t want to rent a designer to construct one thing lovely. WordPress customers can set up web page builders that permit them to pull, drop, and customise. No coding information mandatory.
Do this: DreamHost WordPress internet hosting plans include a free AI web site builder so you possibly can deliver your imaginative and prescient to life in below a minute—with no coding, design expertise, or different knowledgeable information required.
Prepared To Launch? DreamHost Can Assist
You’ve received concepts, examples, and a plan. Now it’s time to place pixels to web page.
Whether or not you’re constructing your very first touchdown web page or redesigning one which by no means fairly labored, DreamHost has instruments that can assist you deliver it to life:
It’s time to begin constructing. Your greatest touchdown web page is only a few clicks away.
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DreamHost Makes Internet Design Simple
Our designers can create a stunning web site from SCRATCH to completely match your model and imaginative and prescient — all coded with WordPress so you possibly can handle your content material going ahead.
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