At WP Engine, we imagine nice digital experiences begin with nice creators. That’s why WP Engine was proud to tackle the position of presenting sponsor at Shade Code.
On Might 3, this daring new occasion introduced collectively digital creatives throughout design, improvement, and advertising and marketing disciplines for a recent tackle collaborative studying and inspiration.
Rooted in neighborhood and formed by a ardour for creativity and innovation, Shade Code goals to construct greater than only a convention. Organizers hope to start out a motion towards a extra harmonious, people-focused future for digital creatives, and we’re thrilled to be part of it!
Learn on to study extra about Shade Code and the way WP Engine related with attendees whereas we had been there.
What’s Shade Code?
Shade Code was based by Ben Dunkle, Ron Brennan, and Tim Bouchard: three longtime native organizers who envisioned a extra inclusive and forward-thinking convention expertise.
After years of success internet hosting native occasions, the trio launched Shade Code as an impartial, self-funded convention. Their mission? To create marquee gatherings that uplift and empower creatives throughout platforms with real-world worth and considerate, future-ready content material.
Shade Code was created with a singular operational mannequin that reinvests in the neighborhood by funding future occasions, speaker stipends, and enlargement into new cities. This resulted in a convention expertise that’s excessive in vitality, low on pretense, and deeply dedicated to the individuals who energy the open net.

WP Engine at Shade Code
WP Engine was on-site at Shade Code 2025, participating with attendees, handing out unique swag, and sparking significant conversations about the way forward for on-line creativity and innovation.
Our group loved connecting with creatives, builders, and digital thinkers and discussing how WP Engine can assist their work on WordPress, whether or not it’s designing daring person experiences or optimizing efficiency behind the scenes.

Schedule of occasions
The convention provided three specialised discuss tracks. The Digital observe targeted on content material only for UI design and improvement professionals; the Artistic observe shared content material associated to design and advertising and marketing; and the Flex observe provided a mixture of each, with content material related to design, improvement, and advertising and marketing disciplines.
Regardless of which observe you selected, the day ended with a session led by two of WP Engine’s personal! Natalie Munger and Rebecca Wooden-Spagnoli explored Nielsen’s Prime 10 Heuristics and the way Heuristic Evaluations assist refine designs by specializing in fundamentals and effectivity.
Thanks for becoming a member of us in Buffalo!
Whether or not you’re a seasoned speaker, a first-time attendee, or somebody simply interested by what’s subsequent for artistic digital work, Shade Code was the place to be.
Due to the organizers for placing collectively this energizing expertise, in addition to all of the attendees who stopped by our sales space to seize some swag and discuss how WP Engine will help construct bolder, sooner, and safer net experiences.
Go to the Shade Code web site to study extra in regards to the convention and discover ways to get entangled with future occasions!