The explanation that almost all memos, speeches and edicts fall flat is straightforward: we get caught on the concept we’re speaking to a crowd.
After we’re talking or writing, the group is simply an phantasm. What’s really taking place is that there’s one particular person over there, one other over there, repeated repeatedly till it’s simpler to think about it’s a mass viewers.
The choice methodology is straightforward: discover one particular person, precisely one, and write to them, permitting the others to hear in.
Embrace the tone of voice, physique posture, respiratory model and punctuation you’d use on only one particular person. You and me, right here and now.
If it’s not going to work for one particular person, why do assume it can work on a crowd?
