Promotion, activation, and dialog come collectively when the early adopters have a instrument to share a brand new concept.
My new guide is out just a few months, and it’s an opportunity to create a share bundle with swag.
There are only one,000 units. Every contains 10 first-printing copies of The Knot (with the collectible mini-poster) + the Spindex™ + This Is Swag artwork guide. The most effective swag field I’ve achieved shortly. Exceptional and even slightly ridiculous.
Click on on the image to pre-order.
Why ten copies? To share. To create conversations. The guide works higher after we speak about our issues.
And it contains the Spindex™. It’s created to focus and amplify the exhausting work of speaking concerning the work to be achieved. Right here’s a proof:
There are ten copies of The Knot, first printing, together with the two-sided cowl with the collectible mini-poster inside.
And… a strictly restricted printing of That is Swag, a brand new artwork guide gathering photographs and tales from the final thirty years of swag I’ve constructed and shared. Pictures are beneath. It’s probably the most meta piece of swag I might envision. Not listed with an ISBN, merely a restricted collectible.
The ten books, the Spindex and the artwork guide all ship collectively on September 22.
Right here’s the gathering. Whereas provides final. Thanks for sharing and for letting me create slightly helpful quirkiness. [The first 400 orders will also get a free link to take my online course about the book. I’ll email the link to purchasers in July.]


PS if you wish to pre-order a single copy of the guide, right here’s the hyperlink.
Issues could be solved.








