There are greater than one million podcasts. The excellent news is that it’s straightforward to start out one.
The highest 1% of all podcasts account for 99% of all downloads.
That implies that in case your objective is attain, the lengthy tail isn’t going to assist a lot. The quick head, even in a medium as extensive open as this, dominates consumption. A number of podcasts to select from, however most individuals don’t select.
Chris Anderson didn’t name the speculation the ‘quick head’, although it’s the viral hits that everybody focuses on. The lengthy tail is the place a lot of the content material (books, movies, small companies, political concepts) land.
The lengthy tail could also be precisely the place you wish to be. However don’t cling on the market if you want to attain the plenty. The objective of reaching the plenty is never appropriate with the maths of the lengthy tail.
Somebody goes to win that lottery, however it most likely gained’t be us.
