Monika Sviderskė is our Partnership Director for Europe and LATAM. Beforehand, she spent over 5 years as a chief advertising and marketing officer (CMO) in Web3 – the decentralized, blockchain-based evolution of the web. It’s an area that has lengthy been male-dominated, and she or he was usually the one girl within the room.
She later launched her personal Web3 advertising and marketing company, which she ultimately offered earlier than becoming a member of Hostinger. All through all of it, she raised a son with out a nanny or a help village and continued constructing with out a structural pause.
She describes herself as an overachiever, which she frames as a blessing in disguise – within the sense that reaching a purpose merely reveals the following one.
Monika sat down with our workforce member, Elisabeth, to share her journey to turning into a mompreneur – watch the complete interview beneath, or learn on for the story behind the story.
Going left on goal
At a time when many entrepreneurs had been hesitant to the touch Web3, Monika leaned into it.
The chance that drew her in was a mission centered on sustainability within the blockchain house – serving to offset the trade’s monumental electrical energy demand. “That’s a mission. I need to do this,” she recalled.
However the attraction wasn’t simply that. Web3 had a shady, stereotypical picture that the majority entrepreneurs needed nothing to do with, however to Monika, that made it extra attention-grabbing.
“I’m this type of individual,” she stated, leaning in, “that if everyone’s going to the appropriate, I’ll go to the left on goal.”
She additionally noticed that only a few ladies in advertising and marketing had been working within the trade. The house was novel, the credibility panorama was huge open, and there was actual room to construct one thing of her personal.
So she joined. And the primary months had been arduous.
The primary two to 3 months in Web3 had been, by her personal account, disorienting. Advertising and marketing instincts that had labored elsewhere didn’t apply. The indicators had been completely different. The foundations weren’t written down. And at any time when she joined calls with potential traders or stakeholders, she might really feel the room sizing her up.
“They attempt to grill you,” she recounted. “And with out that strong expertise, despite the fact that you come ready, with homework, it nonetheless feels such as you’re sort of misplaced – till you correctly have your footing.”
So she unlearned what she knew. She began from the bottom up, studying the system from the within – its language, its dynamics, the delicate methods credibility was earned.
Then repetition turned recognition. Recognition turned confidence. And confidence created house to do extra than simply execute.
She started transferring throughout initiatives and niches, like GameFi, SocialFi, and InfoFi, making use of the identical core pondering in several contexts.
She wasn’t simply working one monitor anymore. She was studying easy methods to learn the terrain.
Continuity over stability
Within the Web3 trade, Monika realized to function in uncertainty whereas nonetheless delivering outcomes. She moved between niches, tailored shortly, and stored constructing with out ready for excellent circumstances.
Over time, that mindset stopped being restricted to work alone. It turned the way in which she approached every little thing, together with features of life that had nothing to do with a job title, like her motherhood.
For girls, turning into a mom usually comes because the pure second to pause, make house, alter, and step into a brand new rhythm. Every individual makes a deliberate, deeply private selection, and there’s no single approach to navigate it.
Monika selected her half simply as intentionally as she described, “I establish myself rather a lot via work – that’s how I keep grounded.”
At seven months pregnant, she went to the founding father of the cybersecurity mission she was engaged on. She advised him she needed to maintain going if he was snug with it.
She was upfront that her working hours could be affected, however luckily, her supervisor was supportive. He even provided to rent an assistant to assist her handle the transition.
She declined that. A laptop computer, headphones, and a dependable web connection had been all she thought she wanted. Her husband and her personal mindset had been her solely help system again within the day.
Her son was born whereas she was nonetheless working as a CMO. She was holding him via calls and planning periods, via technique decks and shopper pitches.
From the surface, this would possibly appear to be traditional multitasking. For Monika, it was one thing extra intentional. She didn’t need one identification to interchange the opposite. She stored each identities lively below constraint, and in doing so, found moments of humanity she hadn’t anticipated.
When her son appeared on calls, the tone of the room shifted. “No person’s speaking concerning the climate, no one’s asking you that small discuss that everybody hates. Everyone simply turns into this fluffy, cute individual,” she recalled.
In an trade outlined by strain and efficiency, her son’s presence didn’t undermine her credibility. It humanized it.
She wrote about this expertise publicly on LinkedIn, making the case that working and motherhood might coexist on an individual’s personal phrases, and that selecting to not take maternity depart was as legitimate as selecting to take it.
The response was sharp. Feedback got here in, questioning whether or not she’d be a rested worker, whether or not her son would get the time he deserved, and whether or not she’d burn out making an attempt to carry all of it collectively directly.
On the similar time, ladies began sliding into her DMs, saying that they’d been pondering the identical factor however didn’t really feel protected saying it publicly.
The backlash was loud, however the personal solidarity was louder.
“I simply felt this goal of telling moms that they will work on the similar time, in the event that they need to,” she stated. “That’s all. I’m not telling you that it’s important to. I’m telling you it was my selection. And for those who had been fascinated with this, it’s truly attainable to do.”
New tracks prolong the previous ones
A few 12 months and two months into motherhood, with out ever absolutely stepping away from her skilled position, Monika began a Web3 advertising and marketing company.
It began from an issue she’d been watching accumulate for years. She thought campaigns pushed by synthetic urgency, initiatives overpromising to remain aggressive, and groups making an attempt to construct technique, execution, and credibility suddenly.
She’d additionally labored briefly at an present company and hadn’t favored what she’d seen.
“Why are crypto initiatives not doing correct advertising and marketing?” she stated. “It’s all about FOMO [fear of missing out] – faux it until you make it. And at any time when initiatives go that far forward, they often fail, as a result of the demand is artificially made.”
She framed her enterprise launch as a problem-solving mission, and she or he simply went with it. She discovered like-minded individuals. They kicked off.
She was a brand new mom, nonetheless consulting, working with out a security internet past her personal judgment. The circumstances round her weren’t very best, however the route made sense.
Making a room to pivot
What allowed Monika to launch the company – and later to depart it by promoting it – was years of quietly constructing optionality.
Her expertise as a CMO gave her credibility. Her consulting work gave her vary. Her publicity to completely different Web3 niches gave her flexibility. And her potential to maneuver between technique and execution meant she might reply to what every second required.
None of it was wasted. All of it compounded.
After years of constructing one thing she was genuinely happy with, she started to note a shift within the Web3 advertising and marketing panorama.
Engagement was being inflated by bots. Campaigns had been more and more designed to simulate traction reasonably than create it. The trade was beginning to reward visibility over substance.
For somebody who had constructed her repute on doing the alternative, this wasn’t only a development to trip out. “I have to have a goal behind what I do – in any other case it drains you,” she stated.
So she made one other deliberate resolution to let go of her company, as she wanted to keep up her requirements. She discovered a purchaser and exited on her phrases.
If she had been to do it once more, she says she’d alter a number of issues: rent an accountant from day one, deliver on an account supervisor early, construct proposals with actual calculations reasonably than intestine feeling.
“The primary days had been rocky, however the finish consequence was excellent. It was an excellent enterprise faculty,” she stated. Understanding when to depart a monitor is simply as essential as figuring out when to start out one.
Bringing her founder mentality into scale
Monika had already been constructing with Hostinger for years, via her Web3 programs web site, her company’s domains, and the ecommerce experiments she stored testing alongside the way in which.
So, when she noticed the chance to affix Hostinger, the merchandise felt acquainted to her, and extra importantly, they’d earned her belief over time. And what in the end formed her resolution was the tradition behind it.
Hostinger’s precept of Freedom and accountability felt like the precise mindset Monika had already been residing by – self-motivated, self-disciplined, trusted to maneuver quick without having fixed oversight.
After navigating the unpredictability of Web3 and working her personal company, she wasn’t in search of construction for the sake of construction. She was in search of an organization that would sustain along with her tempo.
“I need to be happy with my work once more. I need individuals to have interaction with my creations. I need to assist companies scale,” she wrote on her LinkedIn when she introduced the transfer.
She joined as Partnerships Director for Europe and LATAM, bringing excess of simply partnership expertise. There was the founder intuition, the deep understanding of on-line communities, and years spent watching how affect truly shapes enterprise development.
That potential to function throughout a number of modes directly – builder and operator, strategist and executor – intently displays an idea identified in administration analysis as organizational ambidexterity: the potential to ship outcomes at the moment whereas getting ready for tomorrow. To carry out and remodel concurrently.
It’s an thought now we have more and more embraced throughout Hostinger via our broader future-ready cultural shift.
For Monika, this manner of working didn’t even start with a framework or workshop. Lengthy earlier than she knew the time period, she was already training it. Becoming a member of Hostinger felt much less like reinvention and extra like a pure extension of who she already was.
Inside her first weeks, she helped form the partnerships perform, employed throughout new areas, and pushed a much bigger thought ahead: influencers shouldn’t be handled as a brief advertising and marketing channel however as a long-term enterprise infrastructure.
The pondering shortly gained traction. Simply six months after becoming a member of Hostinger, she was already taking that perspective onto a convention stage.
On the similar time, her builder mentality by no means switched off. She used Hostinger Horizons to check an thought for her new mission. The method was acquainted: construct shortly, take a look at actually, maintain transferring.
The mission Monika is at the moment constructing
Monika is engaged on a maternal wellbeing platform designed to help new and expectant moms – serving to them monitor their psychological well being, join with others at the same stage, and higher perceive experiences like child blues and postpartum melancholy.
Once more, the mission began from an issue she encountered firsthand: how isolating early motherhood may be, and the way arduous it’s to acknowledge what you’re going via whenever you’re in the midst of it.
She’s constructing it for all moms.
Monika’s story was by no means about prescribing a single path. It was about increasing what ladies know is on the market to them. For her, full-time motherhood is simply as deliberate a selection, and simply as worthy of help. What she’s constructing displays that straight.
When requested what she’d need any entrepreneur or first-time founder to remove from her story, she doesn’t attain for a framework. She merely says, “You’ll be able to at all times restart.”
Plans fail. Industries shift. Requirements change. The founders who final aren’t those with the cleanest first try. They’re those who perceive that the trail isn’t linear, and that going again shouldn’t be the identical as giving up.
“We predict there’s just one path for us, and we sort of shut down the others in our thoughts, however that’s not the case,” she stated.
The platform follows the identical sample as every little thing else in her story: observe intently, discover what’s lacking, and construct alongside every little thing else – not after life slows down, however whereas it’s nonetheless in movement.
She discovered the issue in one of the vital demanding seasons of her life. She’s fixing it within the subsequent.
Larassatti Dharma is a content material author with 4+ years of expertise within the webhosting trade. She has populated the web with over 100 YouTube scripts and articles round webhosting, digital advertising and marketing, and e-mail advertising and marketing. When she’s not writing, Laras enjoys solo touring across the globe or making an attempt new recipes in her kitchen. Comply with her on LinkedIn
