How you can Create Higher Content material With AI — Plus 11 Instruments to Get You There

AI-generated movies are already right here, and this machine is unstoppable. In accordance with a Wistia report, 41% of movies might be created with AI in 2025 — double the share from final 12 months. AI now performs a job in the whole lot from pre-production planning to post-production duties, equivalent to dubbing, captions and visible technology.

In such a fast-moving business, guide assets alone aren’t sufficient. That is why at HOLYWATER, which focuses on storytelling and distribution, we deal with balancing artistic minds with AI automation to scale and attain new markets extra effectively. Whether or not you are creating advertising movies, instructional content material or leisure collection, my recommendations on how one can successfully mix AI automation with human creativity will allow you to keep forward of the competitors and create participating storytelling.

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Combine a number of AI instruments for max impression

In the event you work with AI to create content material, do not simply depend on one specific software. As a substitute, take into account testing completely different applied sciences and select those that basically give you the results you want. Listed here are a few of our high AI software combos.

For video creation, we flip to Runway and Marey. The primary one removes backgrounds, customizes frames, provides results and creates movies primarily based on textual content prompts with help for various codecs for various kinds. Marey creates cinematic digital camera strikes utilizing only a single picture. It transforms any 2D scene right into a 3D surroundings so you’ll be able to direct the digital camera as for those who’re on set.

Working with audio and voice, we use ElevenLabs. It generates high-quality AI voices that carry characters to life for a extra participating narrative. For visuals, Flux is a must have. We use it to create visible belongings for AI-series and promotional supplies.

In the event you work with fiction texts quite a bit, strive Sudowrite and its big selection of options, from define creation to computerized writing and self-editing. This software program can create a personality define, world, synopsis, plot and even write the primary chapters primarily based on consumer enter. In the meantime, GPT brokers might help construct customized AI assistants that analyze context, be taught type and ship related outcomes for duties from analytics to content material structuring.

A mixture of these instruments delivers exponentially higher outcomes. In our expertise, “utilizing a number of AI instruments results in higher content material.” However the bottom line is the human who works with these instruments and creates the tales.

Create interactive experiences, not simply viewing

When creating viral content material, goal not simply to make hits, however to construct a long-term story. Take into consideration how one can additional develop your product and retain your viewers.

For instance, we pioneered AI Companion, permitting viewers to immediately work together with AI characters from their favourite reveals. Customers can textual content with characters, creating deeper emotional connections that reach past the viewing expertise.

This interactive method shouldn’t be restricted to content material creation. Trend manufacturers can develop AI-powered digital stylists, and academic apps can combine AI tutors that adapt to a scholar’s tempo and studying type, like Duolingo. The bottom line is transferring past one-way communication to create experiences the place your viewers turns into an energetic participant in your story.

Optimize distribution and advertising with AI

At my firm, we additionally use AI in our advertising. Our AI-driven advertising machine generates over 200,000 artistic ideas month-to-month throughout 12-15 languages. All of that is made doable with a staff of entrepreneurs leveraging AI instruments and sturdy consumer analytics to energy their concepts.

The muse of this scale is our data-driven resolution, which identifies viral parts from collection, extracts them, combines strategically, and provides titles to supply completed advertising ideas at scale. Along with our in-house instruments, our advertising staff makes use of a strong stack of AI options:

• Secure Diffusion and Midjourney for serving to create high-quality, eye-catching visuals and paintings.
• RunwayML for video enhancing, manipulation and inventive video results.
• Leonardo AI for including inventive or cinematic prospers to content material.
• LAMA and Concepter for speedy ideation, idea growth and content material adaptation throughout completely different markets and codecs.

That is how we will shortly create tailor-made promotional content material for various viewers segments, A/B take a look at artistic approaches and optimize advertising primarily based on real-time efficiency information.

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Have interaction a staff to make use of AI

Probably the most profitable AI implementations occur when each staff member finds their very own solution to work smarter with these instruments.

We encourage our staff to make use of AI, not as a shortcut, however as a talent. Everybody finds their very own solution to work smarter with it. Our content material ops supervisor makes use of it for brainstorming and coaching fashions on particular tones. The model designer refines visuals with centered prompts. Our builders code with pair programming instruments like Cursor. The model lead analyzes consumer interviews to identify patterns and spark stronger concepts.

The method is complicated but scalable: Let AI deal with the repetitive stuff, so your staff can deal with the work solely people can do — technique, creativity and unique considering.