This text on scalable internet hosting was written by DEMA Advertising and marketing CEO Mariana Krasteva. A WP Engine Company Associate, DEMA Advertising and marketing is a complete digital advertising company centered on elevating their purchasers’ manufacturers and driving progress via content material, search engine optimisation, internet design and growth, and branding and artistic design.
Operating a rising advertising company usually appears like juggling; solely you’re blindfolded… And somebody retains including extra balls… Sounds acquainted? It certain felt like this when DEMA Advertising and marketing began working with a number of purchasers and internet hosting suppliers.
However what if one choice may simplify all the things, save hours, and enhance consumer outcomes? That’s what switching to WP Engine did for us. On this publish, we’ll share the challenges we confronted, the options we found, and the teachings we discovered alongside the way in which.
The challenges of a number of internet hosting options
The fragmentation downside
Managing a number of internet hosting suppliers felt like assembling IKEA furnishings with directions in 5 languages. Every platform had its quirks, resulting in inefficiencies that sapped our time and endurance. Right here’s what we struggled with:
Administrative overhead:
- Various management panels: Every internet hosting supplier usually makes use of distinctive management panels (e.g., cPanel, Plesk), requiring workforce members to familiarize themselves with a number of interfaces, which will increase coaching time and the chance of errors.
- Assorted assist channels: Completely different suppliers provide assist via numerous channels with various response instances. Coordinating with a number of assist groups can delay difficulty decision and pressure sources.
- Inconsistent safety protocols: Making certain uniform safety measures throughout totally different internet hosting environments is difficult, doubtlessly exposing consumer websites to vulnerabilities.
Efficiency inconsistencies:
- Useful resource allocation variability: Heavy visitors on one website can decelerate others if sharing the identical server.
- Unpredictable uptime: Some internet hosting suppliers don’t promise constant uptime, hurting your website’s search engine optimisation and person belief.
- Server location disparities: If internet hosting servers are far out of your viewers, it might result in slower loading instances and a much less nice expertise for guests.
search engine optimisation limitations:
- Lack of SSL certificates: Some internet hosting plans don’t embrace SSL certificates, that are important for website safety and have turn out to be a major rating think about search engine optimisation.
- Restricted assist for search engine optimisation instruments: Sure internet hosting environments might not assist superior search engine optimisation plugins or instruments, proscribing the power to optimize websites successfully.
- Sluggish web page load instances: Internet hosting suppliers with insufficient sources can result in slow-loading web sites, negatively impacting person expertise and search engine rankings.
DEMA’s real-life instance
Certainly one of our purchasers had an exquisite Squarespace website. Nevertheless, all of the pages have been loading slowly, which hampered their search engine optimisation. We rebuilt their website on WordPress with WP Engine, preserving the identical design however supercharging efficiency. The consequence? A 50% sooner load time, a bounce in search rankings, and a happier consumer.
This transformation taught us a key lesson: A surprising website is nugatory with out strong internet hosting to again it up.
One internet hosting to rule all of them: The WP Engine partnership
Switching to WP Engine wasn’t only a tech improve however a strategic pivot. Right here’s why it labored for us:
Pay-as-you-go flexibility
Tailor-made internet hosting plans for each consumer meant no wasted sources.
Time-saving instruments
WP Engine turned our secret weapon for effectivity, from automated updates of WordPress plugins to superior options like:
- Genesis Professional offering superior developer instruments, equivalent to Genesis Blocks Professional and Genesis Customized Blocks Professional, enabling the fast creation of customized content material blocks and themes for tailor-made consumer options
- Good Plugin Supervisor robotically managing plugin and theme updates, making certain websites stay safe and purposeful with out handbook intervention, and reverts adjustments if points are detected
- International Edge Safety making certain enterprise-grade safety with a managed Net Utility Firewall (WAF) and superior DDoS mitigation, defending websites from frequent vulnerabilities and assaults
Such instruments considerably decreased the time spent on upkeep duties, permitting us to focus extra on strategic initiatives and consumer progress.
Constructed-in efficiency boosts:
Enterprise-level options that guarantee sooner, extra dependable web sites for our purchasers.
- Content material supply community (CDN) distributing website content material throughout world servers, lowering latency and bettering load instances for customers worldwide
- Automated backups, offering every day and on-demand backups, making certain information is securely saved and will be shortly restored in case of points, enhancing website reliability
- Staging environments, permitting for testing adjustments in a protected surroundings earlier than deploying to manufacturing, minimizing the chance of website disruptions and making certain seamless updates
These options collectively contribute to delivering high-performing, safe, and reliable web sites for our purchasers.
How did it work in the long term?
The outcomes of our change to WP Engine spoke for themselves. Right here’s what we gained:
- Streamlined workflow: With one dashboard, we saved hours each week.
- Improved consumer search engine optimisation: Quicker websites translated to larger search rankings and a 20% enhance in ecommerce.
- Price financial savings: Consolidation minimize internet hosting prices by 15%, releasing us to onboard three new purchasers.
- Happier purchasers: One consumer referred to as their new website ‘probably the most secure it’s ever been.’ That’s the type of belief we goal for.
Dependable, scalable internet hosting fostered stronger consumer relationships. With decreased downtime and constant efficiency, purchasers had extra confidence in our means to ship.
Scalable internet hosting classes discovered from our WP Engine expertise
Our journey wasn’t with out hiccups. Right here’s what we’d do in another way and what you possibly can be taught from us:
- Begin small: Migrating all purchasers concurrently was bold (and aggravating). A phased strategy would’ve been smoother.
- Leverage assist: WP Engine’s 24/7 assist was a lifesaver—as soon as we remembered to make use of it. Don’t hesitate to ask for assist early.
- Totally make the most of instruments: WP Engine’s instruments, like Efficiency Insights, are gold. Don’t wait months to dig in.
Professional Tip: For businesses evaluating internet hosting options, think about platforms that align along with your long-term progress goals. Efficiency metrics are necessary, however scalability and assist are equally essential.
The broader affect on our company
The change to WP Engine didn’t simply clear up our instant challenges; it additionally reworked our enterprise mannequin. Right here’s how:
Improved workforce productiveness
With a centralized internet hosting resolution, our workforce was free to give attention to core competencies like technique and artistic growth. The time saved on administrative duties translated into extra revolutionary consumer options.
Enhanced consumer choices
The strong options of WP Engine enabled us to broaden our service portfolio. From superior safety measures to efficiency optimization, we may provide purchasers a complete package deal that meets their evolving wants.
Unified reporting and analytics
One surprising advantage of consolidating all consumer web sites onto WP Engine was the power to unify reporting and analytics. With all websites managed beneath one platform, we may simply observe efficiency metrics throughout our total consumer portfolio. This gave us a transparent image of tendencies, bottlenecks, and successes, permitting us to make data-driven selections shortly.
Aggressive benefit
In a crowded market, the power to ship dependable, high-performing web sites turned a key differentiator. Purchasers considered us as a strategic accomplice able to driving measurable outcomes.
The takeaway: scalable internet hosting issues
Switching to WP Engine was greater than a internet hosting choice; it was a strategic transfer that redefined how we function as an company. The streamlined workflows, improved consumer outcomes, and value efficiencies set the stage for scalable progress.
Study extra about working with DEMA Advertising and marketing right here, and go to WP Engine to be taught extra about our Company Associate Program and our trade main internet hosting platform for WordPress.
