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There are greater than one million podcasts. The excellent news is that it\u2019s straightforward to start out one.<\/p>\n
The highest 1% of all podcasts account for 99% of all downloads. <\/p>\n
That implies that in case your objective is attain, the lengthy tail isn\u2019t going to assist a lot. The quick head, even in a medium as extensive open as this, dominates consumption. A number of podcasts to select from, however most individuals don\u2019t select.<\/p>\n
Chris Anderson<\/a> didn\u2019t name the speculation the \u2018quick head\u2019, although it\u2019s the viral hits that everybody focuses on. The lengthy tail is the place a lot of the content material (books, movies, small companies, political concepts) land.<\/p>\nThe lengthy tail could also be precisely the place you wish to be. However don\u2019t cling on the market if you want to attain the plenty. The objective of reaching the plenty is never appropriate with the maths of the lengthy tail.<\/p>\n
Somebody goes to win that lottery, however it most likely gained\u2019t be us.<\/p>\n
\n\t\t\t\tJune 16, 2026<\/span>\n\t\t\t<\/p>\n<\/p><\/div>\n